OPERATIONS

Survey: Nine-in-10 consumers plan holiday shopping in stores

BY Dan Berthiaume

San Francisco – Almost nine-in-10 (88%) consumers will shop in stores this holiday season, compared to 75% who will shop online and 16% who will shop via mobile device. A new Harris Interactive survey co-sponsored by Aerohive Networks and Euclid also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping.

Specifically, consumers are most concerned about crowds (42%), lines (29%), and out-of-stock items (15%) affecting their in-store holiday shopping this year.

"Online shopping will never replace the tactile feel of an in-store shopping experience,” said Scott Frymoyer, head of Euclid’s data insights team. “Until recently, the online retailer held a distinct data advantage over the brick and mortar world. Together with Aerohive, we want to provide physical retailers with the same data that their online counterparts use, while improving the benefits of being in a store. Our goal is to offer a better shopping experience to consumers and increase profitability in retailers.”

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MARKETING/SOCIAL MEDIA

Neiman Marcus teams up with 3D printing company in holiday offer

BY Marianne Wilson

New York — Neiman Marcus and 3D printing marketplace Shapeways have teamed together to offer a limited holiday collection.

The collection consists of two pieces available in Shapeways’ 3D Printed metal finishes: A monogrammed silver heart pendant necklace that can be customized with initials, and an orb stainless steel sculpture paperweight. Both items are made by Shapeways’ 3D Printing and feature its prin.

"Through our partnership with Shapeways, we are adding a cutting-edge, yet fashionable twist to this year’s offerings," said Gerald Barnes, chief merchant, Neiman Marcus Direct. "3D printing technology opens up a whole new world of possibilities for beautiful, on-demand gifts. While what we are making available this season is just one of millions of such possibilities, we could think of no better partner to work with on our first foray into this space than Shapeways, the leader in 3D printing."

Shoppers can purchase products from the limited collection through the Neiman Marcus website. Once an order is placed, each piece will then be 3D printed and shipped from Shapeways’ Long Island City factory. Shoppers will receive their custom orders within three weeks.

“We are thrilled to partner with Neiman Marcus on this limited edition collection, which marks their very first collaboration with a 3D Printing company," said Carine Carmy, director of marketing at Shapeways. "We believe that the future of retail is 3D Printed, and we’re excited to work with Neiman Marcus to make this goal a reality through these beautiful, custom products."


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REAL ESTATE

J.Jill launching new store design

BY Marianne Wilson

Quincy, Mass. — J.Jill is debuting a new store prototype in four locations across the country: Short Hills, N.J.; Huntington Station, N.Y.; King of Prussia, Pa.; and San Diego, Calif.

“The new approach to store design is based on our understanding of what is important to our customers,” said Paula Bennett, CEO and president, J.Jill. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome."

Designed by New York-based Kramer Design Group, the new store concept draws influence from the notion of "uncomplicate" – the brand platform that J.Jill launched earlier this year. The concept is designed to thoughtfully guides a women’s shopping experience in a modern, easy to navigate, beautifully designed retail space.

“Spot lit lifestyle displays down the center, flanked by individual shops, give the customer a uniquely effortless shopping experience," said Robin Kramer, president of Kramer Design Group. "By dramatically expanding the dressing rooms and using a palate of soft grays, winter whites and warm woods throughout the store, our goal was to make shoppers feel relaxed, inspired and engaged."

The company’s goal is "to learn how the new stores, based on the brand promise of "uncomplicated," impact the shopping and customer experience and to build on the feedback to guide future expansion," added Chris Gayton, senior director, brand marketing, J.Jill.

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