ECOMMERCE

Survey: Omnichannel drives retailer tech priorities

BY Dan Berthiaume

The need to provide a seamless customer experience is having a big impact on the types of solutions retailers are trying to implement.

According the new Retail Industry Insight benchmark report conducted by Retail Systems Research for SPS Commerce Inc., e-commerce and stores have switched places as the top growth driver for retail IT purchases. Retailers rank growing e-commerce sales as their top priority (75%) followed by improving the in-store experience (53%).

However, retailers are hardly overlooking the importance of the store in the omnichannel experience. Retailers rate their visibility to available inventory from supplier warehouses as critically low (21%) and in-store visibility at insufficient levels (75%) to meet consumer demand. In addition, retailers cite more or improved item attributes as their top desire from vendors in 2016 (69%),

"For the last three years, the survey has shown omnichannel retail evolving from a quest for consistent customer-facing experience to a scramble for faster fulfillment,” said Nikki Baird, managing partner at Retail Systems Research. “Retailers need to have the ability to take an order no matter where demand is generated, or where the inventory to meet that demand is located, and get it to the customer as quickly as possible. Over the past year, we saw the ecosystem take a deep breath as it absorbed the depth of change required to achieve these omnichannel goals.”

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REAL ESTATE

Golf retailer expanding west

BY Marianne Wilson

PGA Tour Superstore continues to broaden its footprint with its first store in Utah.

The retailer announced it will open a 25,000-sq.-ft. store in Sandy, Utah, in April. The Sandy store, which will feature four state-of-the-art simulators, four practice hitting bays and an expansive putting green measuring more than 750 sq. ft., is the first of five new store locations the company has announced for 2016.

PGA Tour Superstore is owned and operated by Golf & Tennis Pro Shop, whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons and Atlanta United FC.

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T.Lymus says:
Feb-08-2016 05:27 pm

Sandy, UT
We are excited about this new store location!

T.Lymus says:
Feb-08-2016 05:27 pm

We are excited about this new store location!

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REAL ESTATE

Online makeup brand opens Northern California flagship

BY Marianne Wilson

NYX Professional Makeup continues its brick-and-mortar expansion, opening a flagship at Westfield Valley Fair mall in Santa Clara, California.

The store is the first of several NYX locations set to open throughout the year. Upcoming locations include Broadway Plaza, Walnut Creek, California, and Willowbrook Mall, Wayne, New Jersey.

The cult makeup fave, which started out online, opened its first-ever physical store in October, at Westfield Santa Anita mall in Los Angeles, followed by additional store openings in Southern California, Canada, France, Italy and Spain.

NYX stores are designed as a playground for beauty junkies, and combine digital technology with a hands-on self-learning environment, including an interactive makeup station featuring custom NYX video tutorials and products for customers to recreate new and trending makeup looks.

Customers can also upload their best selfies for a chance to be featured on the Instafeed digital walls in NYX stores.

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