MARKETING/SOCIAL MEDIA

Survey: Online grocery experience needs improvement

BY Dan Berthiaume

London – Three-quarters of online shoppers have shopped online for groceries and 40% of these do so on a regular basis, but only one-third of grocery shoppers rate their experience as “easy.” And only one-in-five (19%) of those surveyed by EDigitalResearch are delighted with their online grocery experience.

Recent EDigitalResearch online consumer survey results also show that on average, 77% of online grocery shoppers say they take fifteen minutes or more to complete an online grocery shop, with 21% taking more than half an hour. Half of online shoppers feel that an online grocery shop takes too long, and 50% of those surveyed do not rate the time it takes them to complete an online grocery shop as positive.

Saved lists or favorites are the most common way to navigate around a retailers site, with around one third (35%) of those surveyed stating they use these navigational tools most often. However, less than 10% of online grocery shoppers always stick to the same brands. Half (53%) of those surveyed felt that they switch between brands on a regular basis.

And in a positive sign for online grocery promotions, only 10% of online grocery shoppers feel that there is too much advertising going on when they shop online for food and drink items.

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OPERATIONS

Ebay CEO Donahoe joins Nike board

BY Dan Berthiaume

Beaverton, Ore. – John Donahoe, 54, president and CEO of EBay Inc., has been appointed to the board of directors of Nike Inc. Donahoe joined EBay in 2005 as president of EBay Marketplaces, and was appointed president and CEO in 2008.

Prior to joining EBay, he was the CEO and worldwide managing director of Bain & Company from 1999 to 2005, and a managing director from 1982 to 1999. Nike chairman Philip H. Knight lauded Donahoe’s online expertise in a statement, and presumably Donahoe will advise Nike on its use of digital technology to engage consumers.

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FINANCE

E.U. ends tax breaks that benefit Starbucks, Apple

BY Dan Berthiaume

Brussels – Major multinational retailers such as Starbucks and Apple will have to start paying higher taxes in Europe, thanks to a move by the European Union (E.U.) to end certain tax breaks it has now defined as “state aid,” which is prohibited by E.U. bylaws. These breaks, which member nations including Ireland, Luxembourg, and Netherlands have used to allow some types of profit to be classified as tax-deductible debt, had come under fire from other E.U. nations and the U.S.

Apple has avoided paying billions of dollars in taxes by operating a variety of subsidiaries in the E.U., and Starbucks pays a low corporate tax as a result of moving its European headquarters to the U.K. E.U. states that currently offer the tax breaks do not face any punishment or fines, but must start collecting the additional tax on profits by the end of 2015. Apple has previously said in a statement it did not receive any special treatment from Irish authorities in how it conducts business and pays taxes there.

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