OPERATIONS

Survey: Parents embrace mobile shopping, marketing and couponing

BY Katherine Boccaccio

San Francisco — A survey released Thursday by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) – from making purchases via mobile phones to receiving text and email alerts, and taking action on them.

Twenty-seven percent of parents made an online purchase via their smartphone in the past year as compared to 17% of non-parents. The survey also found that parents are three times more likely than non-parents to make a purchase due to a text message from a retailer (9% of parents, versus 3% of non-parents). Parents are twice as likely to check-in to a location-based social network using their phones, when compared with non-parents (11% versus 5%).

The survey revealed that over half of the parents surveyed own smartphones, compared to just over a third of non-parents (52% versus 35%). Parents have come to rely on their mobile phones to make their lives easier – whether that means using the GPS on their phones to find a retailer, receiving text alerts from merchants, making an online purchase using their phones, or redeeming an offer from a daily deals company like Groupon. In all of these areas, parents reported a greater rate of use on their phones within the past year, when compared to non-parents. The data also shows that parents are twice as likely to use their phone’s GPS to find a store as non-parents are, and also twice as likely to download an app from their favorite merchants (40% versus 22%).

It was also found that parents actively sought out promotions and discounts more this year than in the past year compared to non-parents; 7% of the non-parents signed up to receive text alerts from retailers, compared to double that number (14%) of parents who said they signed up for text alerts.

“As brand marketers grow more aware of ‘Parent Power’ on mobile, they can tailor programs to meet their interests and needs,” said Placecast CEO Alistair Goodman. “In terms of m-commerce, parents are showing that they are early adopters. Brands that know how to connect with tech-savvy parents are going to see greater ROI in this back-to-school season.”

keyboard_arrow_downCOMMENTS

Leave a Reply

P.Lab says:
Mar-06-2013 08:55 pm

In fact, the Alert Shopper
In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them superiorpapers reviews

P.Lab says:
Mar-06-2013 08:51 pm

The data also shows that
The data also shows that parents are twice as likely to use their phone’s GPS to find a store as non-parents are, and also twice as likely to download an app from their favorite merchants (40% versus 22%).superiorpapers.com reviews

P.Lab says:
Mar-06-2013 08:55 pm

In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them superiorpapers reviews

P.Lab says:
Mar-06-2013 08:51 pm

The data also shows that parents are twice as likely to use their phone’s GPS to find a store as non-parents are, and also twice as likely to download an app from their favorite merchants (40% versus 22%).superiorpapers.com reviews

A.Jones says:
Mar-02-2013 05:40 am

online selling
Trading zone where you can do entire trading, buy and sell, us trade | online selling Many people extract lot of experience during this online buying selling | online selling platform, many other think about this is a foreign exchange | online buying center, but it is wrong because it is a uk trade Like online selling Presented by: seo learning

A.Jones says:
Mar-02-2013 05:40 am

Trading zone where you can do entire trading, buy and sell, us trade | online selling Many people extract lot of experience during this online buying selling | online selling platform, many other think about this is a foreign exchange | online buying center, but it is wrong because it is a uk trade Like online selling Presented by: seo learning

J.Jonsan111 says:
Feb-11-2013 03:11 pm

Thanks so much for sharing
Thanks so much for sharing this awesome info! I am looking forward to see more postsby you! dofollow links

J.Jonsan111 says:
Feb-11-2013 03:11 pm

Thanks so much for sharing this awesome info! I am looking forward to see more postsby you! dofollow links

J.Jonsan111 says:
Feb-09-2013 12:44 pm

These are some great tools
These are some great tools that i definitely use for SEO work. This is a great list to use in the future.. jocuri

J.Jonsan111 says:
Feb-09-2013 12:44 pm

These are some great tools that i definitely use for SEO work. This is a great list to use in the future.. jocuri

S.Sdasdsa says:
Jan-16-2013 09:47 pm

I recently found many useful
I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing. מסיבות סיום בבריכה

S.Sdasdsa says:
Jan-16-2013 09:47 pm

I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing. מסיבות סיום בבריכה

azee1122 says:
Dec-31-2012 11:22 am

This is my first time i visit
This is my first time i visit here and I found so many interesting stuff in your blog especially it's discussion, thank you. Abberley Capital Website

azee1122 says:
Dec-31-2012 11:22 am

This is my first time i visit here and I found so many interesting stuff in your blog especially it's discussion, thank you. Abberley Capital Website

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

A big bet on a bigger format

BY CSA STAFF

Casual Male accelerated the rollout of its DestinationXL format.

The company announced the major strategic shift in conjunction with second quarter financial results that fell shy of analysts’ estimates as gross margins declined and retail operations mustered a 2% increase in same store sales.

Going forward, Casual Male plans to gradually close its namesake Casual Male XL stores and accelerate the opening of its DestinationXL (DXL) stores. One big difference between the two concepts is the traditional Casual Male stores average around 3,500 square feet while the DXL stores average about 10,000 square feet.

“The DXL concept is more attractive to a wider customer audience due to the expansive private label and name-brand apparel selection, a broader range of sizes for the end-of-rack customer, and an appealing shopping environment,” said Casual Male Retail Group president and CEO David Levin.

In addition to the improved store experience, the company has upped the style quotient by including products from brands such as Lacoste, Michael Kors, DKNY Jeans, Lucky Brand Jeans and Robert Graham.

“Average dollars per transaction at DXL stores is currently 41% higher than the average Casual Male XL purchase, which provides us an opportunity to capture greater wallet share and improve operating margins. We look forward to capitalizing on this exciting opportunity,” Levin said.

The DXL stores are intended to serve as a one-stop offering everything from value-priced basics to top designer names in styles ranging from casual wear to activewear to suits and ties. The assortment is geared toward the extra large customer by offering tall sizes and waist sizes 40 inches and up. It is a sizable addressable market as the company cites Centers for Disease Control and U.S. Census Bureau statistics indicating approximately half of U.S. adult men have a waist size of 40 inches or greater.

The company ended last year with 16 DXL stores, has opened 13 more so far this year, recently launched DesitnationXL.com and expects to end 2012 with 51 DXL units. By the end of 2015, plans call for completion of a rollout involving between 225 to 250 DXL stores. That compares to 420 traditional Casual Male XL stores at the end of last year and a projection of 350 units by the end of this year.

“To support the transition to DXL, we are undergoing a paradigm shift in our approach to improve awareness of DXL and fully capitalize on the concept,” Levin said. “Of course, the accelerated investment in DXL will affect our bottom line and cash flow during this three year transition, but our projections, which are based on current economic conditions, suggest that this investment is expected to enhance revenues significantly and produce double digit operating margins for the longer term.”

If all goes as planned – certainly no guarantee in the retail industry – the company expects that sales in 2016 should exceed $600 million with operating margins in excess of 10%. Plans also call for the three year, $150 million DXL rollout to be funded entirely from operating cash flows.

As for the remainder of this year, Casual Male expects is looking for consumer spending to remain sluggish and anticipates sales erosion at Casual Male XL stores due to DXL stores. Accordingly, the company expects same store sales to increase between 3% and 4% and total sales to range between $405.5 million to $410 million.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

Kirkland’s Q2 loss widens, cuts 2012 guidance

BY Katherine Boccaccio

Nashville, Tenn. — Kirkland reported Friday a loss of $2 million in the second quarter, widened from a loss of $480,000 in the year-ago period. Revenue edged up 1% to $91 million, missing Wall Street’s expected $94.4 million in revenue.

Same-store sales declined 3.6%.

The retailer has cut its earnings and revenue outlooks for the year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...