MARKETING/SOCIAL MEDIA

Survey: Parents likely to play/spend once kids leave for school

BY Katherine Boccaccio

Austin, Texas — A Shoppers Trend report released by RetailMeNot found that, once kids leave the nest, parents are just as ready as their kids to start a new chapter in life. In fact, nearly three-in-four parents (74%) surveyed indicated they would do things differently once their kids leave the house, with traveling (42%), spending time with friends (37%) and pampering themselves (33%) topping the list of changes.

According to the survey, conducted in conjunction with The Omnibus Company, nearly eight-in-10 (79%) parents who say they would do things differently when their child left for school admit they’d make a major change such as moving, buying a TV or car, traveling or renovating their current home. Nearly three-in-four (72%) respondents who plan to make a major change indicate they would do it within six months of their child leaving for school.

Additionally, moms and dads react differently when their kids go away. The survey found that females are more likely to spend time with friends and pamper themselves, while males are more likely to buy material items after their children leave for school.

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MARKETING/SOCIAL MEDIA

Survey: Working women make many grocery decisions at work

BY Katherine Boccaccio

Cleveland — WorkPlace Impact found in a recent survey that 49% of working female consumers are making millions of trips between Monday and Friday. What’s more, 46% of the women that WorkPlace Impact surveyed reported that they regularly purchase groceries on their way to or from the office or during a lunch break.

Further affirming that working women often have groceries on their mind during the workday, the study also found that 84.4% of the women surveyed said they regularly or occasionally add items to their grocery shopping lists at work.

“We’re finding an increasing blending of work and personal lives among working consumers. We weren’t surprised to learn that working women are so frequently making grocery shopping decisions during the workday,” said Tara L. Peters, director of marketing of WorkPlace Impact.

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News

Radware solution selected to help drive furniture retailer e-commerce platforms

BY Katherine Boccaccio

New York — Application delivery and security solution-provider for virtual and cloud data centers, Radware, announced Blueport Commerce, a Software-as-a-Service omnichannel solution for the furniture industry, has selected the Alteon NG to help drive online sales and manage its ecommerce platform.

Managing the technology infrastructure of furniture retailers such as Value City Furniture and Canadian retailer Leon’s, Blueport Commerce helps clients increase sales by creating an engaging and modern omnichannel shopping experience. In addition to managing their clients’ technology infrastructure, Blueport Commerce also implemented Alteon NG to its own online home furnishings portal, Furniture.com.

Blueport Commerce sought a more robust solution that would allow them to ensure the SLA of applications/services running in multiple environments, and specifically create a virtualized environment.

“For us to maintain our agility while keeping our IT infrastructure costs and footprint to a minimum, virtualization was our key focus,” says Fotios Magoufis, Director of IT Operations at Blueport Commerce. “We had a strong desire to effectively separate traffic between all of our environments, implement software changes and test configuration settings without affecting the production environment.”

To maintain their agility and minimize infrastructure costs and complexity, Blueport Commerce created multiple vADC instances where each drives a different Web application environment. This allowed them to keep separate production, QA and beta environments all on the same physical device. This configuration also allowed them to effectively manage their load balancing, create a “failover” device as backup and allocate more resources on the production vADC.

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