Survey: Price Matters Most to Online Holiday Shoppers
Marina Del Rey, Calif. Price and free shipping stand out as clear favorites when shopping online this holiday season, according to a survey by Chicago-based market research firm Synovate. Special promotions or coupons came in third.
Forty-three percent of respondents said price is the most important factor, while 18% named free shipping. Only 4% of respondents said that speed/efficiency of checkout was the most important factor.
Macy’s to sell exclusive MSLO, Wedgwood line
NEW YORK Martha Stewart Living Omnimedia and Wedgwood announced today that they are bringing an exclusive line of tableware to Macy’s next year.
Beginning in January 2008, the Martha Stewart Collection, featuring china, crystal stemware and stainless steel flatware, will be available at Macy’s, macys.com and macysweddingchannel.com.
The china is five-piece place settings, ranging in price from $99 to $159; tea and coffee services and a full complement of serveware are also available, the companies reported. The stemware range from $30 to $37 per stem, while the flatware retails from $45 to $60 for a 5-piece place setting, according to the companies.
“I have always been an avid collector of fine china, crystal and silver, and my personal collection includes many Wedgwood pieces I am very proud to own. Our new line with Wedgwood offers a range of beautiful and timeless pieces that can be collected and enjoyed for years to come just like my antique pieces,” said Martha Stewart, founder of MSLO.
Newell Rubbermaid names new executives
ATLANTA Newell Rubbermaid has announced key senior management changes designed to further drive growth and innovation, while speeding the company’s transformation into a marketer of consumer-driven brands.
James Roberts has been appointed executive group president of office products and cleaning, organization and decor. William Burke III will succeed Roberts as group president of tools and hardware. He will also retain responsibility for the company’s Lenox Industrial Products and Services business in North America until a successor is named at a later date. Steven Marton has been named president of special assignments.
All executives will report directly to Newell Rubbermaid president and ceo Mark Ketchum.
“These business segment leaders have proven their ability to grow revenue and profit in challenging categories, while building brands, partnering with customers and suppliers, and building organizational capability,” Ketchum said.