Survey: Retailers unsatisfied with cross-channel capabilities
New York City — Many retailers are not satisfied with their ability to meet customer expectations for a seamless cross-channel experience, according to a survey conducted by Edge Research for Sterling Commerce, an IBM company.
The survey revealed several significant gaps between what consumers want and what retailers are currently delivering. A retailer’s ability to meet consumer expectations — and deliver a seamless, cross-channel experience — will be the deciding factor in their ability to survive in the age of the empowered consumer.
Key survey findings include:
- While 85% of consumers say they expect a seamless brand experience across all channels, only one in 10 retailers feel they currently excel at cross-channel execution.
- Six out of 10 retailers claiming they cannot yet provide cross-channel order history.
- While 87% of consumers say they expect retailers to be able to track an order via any channel, only 46% of retailers offer this capability.
Asked how satisfied they were with their ability to provide a positive retail experience, 39% of retailers said they were very satisfied with their abilities in physical locations, and 35% were very satisfied with their abilities through their ecommerce operations over the Internet. However, only 21% percent were satisfied with their ability to deliver cross-channel capabilities.
Cabela’s opens second Canadian location
Edmonton, Alberta — Cabela’s will open its first store in Canada’s Alberta province on Aug. 4. It is the second Cabela’s to open in Canada.
The 70,000-sq.-ft. store will be built in Cabela’s trademark style that showcases the best of the outdoors in a spectacular retail environment. The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing.
When the doors open, visitors will be greeted in an open foyer with a massive stone fireplace, sporting the atmosphere of an inviting lodge. Hand-painted murals by Edmonton brothers David and Al Thomas and museum-quality taxidermy are just some of the unique store features.
The interior will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience.
Gold Max opening 100 locations in California
Tustin, Calif. — Gold Max of California announced that is on track to open 100 Gold Max stores in Southern California within the next year.
With more than 150 stores, Gold Max operates the United States’ largest chain of stores specializing in buying gold and precious metals from consumers. Gold Max entered the Southern California market in the fall of 2010 and opened eight stores.
Since retaining Present Value Properties as its exclusive real estate broker for California in early 2011, Gold Max has opened six new stores in Southern California and is set to open nine more. Currently, Present Value Properties is in negotiations on additional 23 stores for Gold Max in Southern California.
“Present Value Properties has worked with us to redesign our development process to significantly reduce the time necessary to identify sites, sign deals and open stores,” said Jordan Sadoff, co-founder of Gold Max. “We are now opening stores in less than 90 days from start to finish.”
Gold Max stores can range from 700 sq. ft. to 4,000 sq. ft.
Gold Max operates over 150 cash for gold stores, including more than 60 locations in Illinois and Wisconsin, 45 in Georgia and 10 in Indiana, Missouri, North Carolina and Tennessee.