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Survey: Savvy Shoppers Are Ravenous Researchers

BY CSA STAFF

Mountain View, Calif. About 67% of today’s Web-savvy shoppers spend more than 30% of their total shopping time researching products on the Web, according to a new study called, “Krillion/e-tailing group Web/Store Cross-Channel Shopping Survey.” The report was released by Krillion, Mountain View, Calif. and the e-tailing group, Chicago.

As the complexity of a product increases, consumers are more likely to conduct research both online and offline, and then complete their purchase offline at a local store, the report said.

Some of these “Web-informed buyers” spend more than 50% of their shopping time researching online. They have also developed sophisticated behaviors and requirements as they use the Web sites of manufacturers and e-tailers to determine what to buy and where to buy it, the study reported.

When they are considering purchasing complicated and information-intensive products such as computers, kitchen appliances and consumer-electronics products, these Web-savvy shoppers consult a wide variety of online resources in a research phase that can begin days, weeks or even months before the actual purchase, the study said.

When shopping for complicated and information-intensive products, manufacturers’ Web sites are ranked as the most essential destination for 72% of the 1,000 shoppers surveyed, followed by online stores operated by retailers (54%), and comparison-shopping engines (50%).

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Private label Wal-Mart milk now hormone free

BY CSA STAFF

BENTONVILLE, Ark. Wal-Mart’s private label Great Value milk brand is now being sourced from cows that have not been treated with artificial growth hormones, and will be available at Wal-Mart Stores and Sam’s Clubs.

Wal-Mart reported that while the FDA has stated that cows treated with rbST pose no risk to human health, its customers have asked for milk choices.

“We value our customers’ opinions and understand how important variety is in all aspects of the business,” said Pam Kohn, senior vp and general merchandise manager for Wal-Mart Stores. “We’ve listened to customers and are pleased that our suppliers are helping us offer Great Value milk from cows that are not treated with rbST.”

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Callahan to retire from Cabela’s

BY CSA STAFF

SIDNEY, Neb. Cabela’s has announced that Michael Callahan, senior vp of business development and international operations, will retire from the company effective May 17. He has agreed to remain as a consultant to assist with the transition.

Mike has had a very successful career at Cabelas and will leave a positive mark on our Companys history, said Dennis Highby, Cabela’s president and ceo. Mike was instrumental in our growth in retail and was personally responsible for leading the team that took our retail store count from nine to 26, as well as leading our expansion into Canada. 

Callahan joined Cabelas in 1990 and held numerous leadership positions in merchandising and marketing as well as serving as senior vp of retail operations.

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