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Survey: Site search, SEO and m-commerce biggest priorities in 2013

BY Marianne Wilson

San Jose, Calif. — Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems. Retailers’ biggest challenges in e-commerce continue to be improving conversions (63%) and attracting more customers to their websites (61%), the survey revealed. As such, retailers plan to address these challenges by upgrading or changing their e-commerce platforms (18%), improving site search functionality (18%) and SEO efforts (17%) and solidifying mobile commerce strategies (15%).

Retailers took a number of actions this year in preparation for the 2012 holiday shopping season, the survey found. More than 40% increased their SEO efforts and focused on better merchandising capabilities, while better refinements and navigation (38%) and improvements to ensure more relevant site search (34%) also topped the list of holiday website enhancements.

More than half of retailers (57%) have already posted Twitter feeds to their sites, as well as articles and press releases (56%), blog posts (53%) and videos (53%). In the coming year, retailers plan to add additional non-product features to drive sales, including how-to-information, more video options and blog posts.

To download the full survey and related infographic, go to www.sli-systems.com.

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J.Jones says:
May-20-2013 11:36 am

uk seo services

J.Jones says:
May-20-2013 11:36 am

uk seo services

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Toys ‘R’ Us and Ubisoft launch social game with real-world discount

BY Marianne Wilson

Wayne, N.J. — Ubisoft and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square.

As players amass experience and sales, they will progress through seven levels from trainee to store manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game. By playing the game, fans can receive real-world coupons for discounts redeemable at Toys “R” Us stores nationwide and on the chain’s website.

“Toys “R” Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community," said Michael Scharff, senior VP, new ventures, Toys “R” Us, Inc. "We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans.”

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CVS positions itself as a one-stop shop this holiday

BY CSA STAFF

WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

"During the holiday season, customers come into CVS/pharmacy to shop for holiday staples like gift wrap and batteries, but end up leaving with presents for their loved ones and decorations for the home they didn’t know we carry," stated Judy Sansone, SVP merchandising for CVS/pharmacy. "Savvy shoppers have been pleasantly surprised to find everything they need all in one place while saving money, which makes the shopping season less stressful."

In addition to the opportunities to save and earn rewards each week at CVS/pharmacy this holiday season, members of the CVS/pharmacy ExtraCare rewards program who have signed up for the Double Quarterly ExtraBucks program can earn 4% — instead of 2% — from now through Dec. 15 on most gift purchases. All Double Quarterly ExtraBucks Rewards will be paid out starting on Jan. 1, 2013, and shoppers can use them like "free CVS money" that can be spent on most things in the store.

Additionally, CVS/pharmacy has taken the deals to social channels and is encouraging consumers to visit the CVS/pharmacy Facebook and Twitter pages for information about special sales throughout the season.

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