Survey: Smartphone-generated revenue up 97.6% in July
Pittsburgh — Smartphone-generated revenue by consumers to retailer smartphone-optimized websites was up 97.6%, from July 2014 versus July 2013, according to Branding Brand, a mobile commerce platform.
The firm’s Mobile Commerce Index for July 2014 shows that smartphones generated 34.9% of total online visits (61.8% iOS, 37.4% Android) up 19.9% from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7%, from July 2013 to July 2014.
"Our real time data shows decisively that smartphone activity in retail is surging, with the highest percentage of growth consistently in revenue," said Chris Mason, Branding Brand co-founder and CEO. "We expect to see the maximum impact of this record-breaking, year-over-year trend hit during the 2014 holiday season as consumers flock to fully-optimized mobile websites offering exclusive seasonal sales, customized vibrant imagery, and a no-stress shopping experience."
Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends worldwide across a consistent sample of 26 major clients in various industries, including apparel, health and beauty, and home goods.
HighJump enhances Retailvantage inventory/POS tool
Minneapolis – HighJump Software, a provider of supply chain execution and retail management software, is releasing new capabilities and enhancements to its Retailvantage retail inventory and POS solution. With more than 50 enhancements and new features added to the system, this latest release includes enhanced reporting functionality, further e-commerce integration with FurnitureDealer.net and MicroD, and new capabilities such as the ability to send e-receipts and capture digital customer signatures at the point-of-sale.
Some of the enhancements included in the latest release of Retailvantage include e-receipts, signature capture, timestamps, automatic creation of e-commerce orders on a MicroD-powered website, and shopping cart integration with FurnitureDealer.net that enables retailers to offer a group of items to be sold as a package on their website and have the package import into Retailvantage with the exact attributes selected in the web order. All new features are now available to current and new clients.
Feedzai develops fraud apps for Shopify, Big Commerce platforms
San Mateo, Calif. – Feedzai, a data science company that uses real-time, machine-based learning to analyze Big Data to prevent fraud, has developed e-commerce apps for the Shopify and Big Commerce platforms. The Feedzai apps on Shopify and Big Commerce provide online retailers with real-time information to determine the legitimacy of an order.
Users of the app see transactions flagged for suspected fraud. Retailers can then dive deeper to see a list of reasons to block or allow the transaction, allowing them to decide which transactions to accept or decline. Retailers have access to the same bank-grade risk engine used by payment networks and financial institutions.
The new Feedzai apps feature behavioral analysis, IP geo-location, device ID recognition, and disposable emails, among other criteria, to determine the risk associated with each sales order. A simple user interface scores each order in real-time and provides a list of human-friendly reasons to block or allow a transaction, helping retailers to decide to accept or reject an order.
In addition, street-level maps show the location of the IP address from which the transaction was created, which is cross-checked with the shipping address. Email reports detail the transaction summary for a set time period (day, week, etc.). Users can get up and running by installing the Feedzai app.