Survey: Starbucks top restaurant brand among teens
New York City Starbucks ranked as teens’ favorite restaurant brand, according to a new study from Piper Jaffray & Co.
Piper Jaffray’s survey reflects the opinions of more than 11,200 teens, including 1,200 who were surveyed at school and 10,000 who were surveyed online. The survey respondents were asked to write in responses on blank lines, rather than choose them from a list.
Following Starbucks on the school-based survey were Chipotle, Chili’s, Olive Garden and McDonald’s. Following Starbucks in the online survey were Olive Garden, McDonald’s and Red Lobster, with Applebee’s and Chili’s tying for fifth place.
The survey also found that restaurant brands with a value message are becoming more important to teens. While taste and menu selection still rank as the factors having the highest influence among teens, value came in third in the latest survey, versus lower rankings in years prior to the recession. Nutrition continued to rank last, as teens said it had the least influence on their dining decisions.
“The perception of spending less further validates our thesis that consumers’ purchasing motivations continue to be value-driven, reflecting the challenging macroeconomic environment for the consumer today,” said Piper Jaffray senior restaurant research analyst Nicole Miller Regan. “The perception of spending less further validates our thesis that consumers’ purchasing motivations continue to be value-driven, reflecting the challenging macro-economic environment for the consumer today,” said Piper Jaffray senior restaurant research analyst Nicole Miller Regan.
Gap updates market strategies; plans to go overseas
NEW YORK, N.Y. Gap will present investors with an update on its strategies to regain market share and invest further in its online and international businesses.
Among specific announcements, Gap brand will return to television advertising in November, following a two-year absence. The company will also continue to invest internationally, including: opening its first Gap store in China in 2010; expanding its outlet store presence internationally; and launching online businesses in Canada and the United Kingdom in 2010.
“Old Navy’s performance this year has shown what we can deliver through consistent products, re-invigorated marketing, and an enhanced store environment,” said Glenn Murphy, chairman and CEO of Gap. “With our improved economic model, we’re ready to step up our investments and strategies to regain market share and expand our international platform.”
Walmart supports humanitarian efforts around the world
BENTONVILLE, Ark. The Walmart Foundation announced a donation of $350,000 in disaster relief for people impacted by recent droughts in Guatemala, flooding in southern India and natural disasters in Southeast Asia.
Heavy rains and flooding in southern India have impacted more than 2 million people, resulting in approximately 300 deaths. The Walmart Foundation’s $125,000 donation to CARE will assist in implementing immediate relief activities for approximately 25,000 flood survivors in the areas of Karnataka and Andhra Pradesh.
In Guatemala, a $100,000 donation to the United Nations World Food Programme, WFP, will go toward purchasing and distributing therapeutic foods to fight acute malnutrition in the impacted areas. The donation will provide 95 tons of Vitacereal, which provides essential micronutrients that are lacking in rural indigenous diets but play an important role in growth and protection against disease. The funds will support 31,000 beneficiaries to reduce chronic malnutrition in the most affected areas of the country
The Walmart Foundation will also donate $125,000 to the American Red Cross International Relief Fund to help aid in their response to recent disasters in the Philippines, Indonesia, Vietnam, Samoa and American Samoa. The funds will go toward meeting the immediate needs of these populations by funding the distribution of medical provisions, water, temporary shelters and sanitation services, as well as help emergency responders reconnect families, restore livelihoods and help the communities build their resilience for future natural disasters.