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Survey: In-store mobile, e-commerce among independent retailer priorities

BY Dan Berthiaume

Montreal – In-store mobile device integration and e-commerce solutions, as well as inventory management and predictive analytics software, are the biggest technology priorities for independent brick-and-mortar retailers. According to the first annual Retail Tech Forecast of 640 independent retailers from commerce platform provider LightSpeed, the percentage of retailers deploying tablets, smartphones and other mobile devices for checking out shoppers (currently 17%) is expected to increase a whopping 170% in the coming years.

The percent of retailers that rely on mobile devices to look up inventory on the sales floor is expected to jump from 22% currently to 40%. While only 24% of retailers named driving revenue as a primary reason to invest in mobile check out, 80% of respondents who have already implemented mobile checkout say that it has helped boost sales, and 82% of those using tablets for mobile inventory lookups said it has helped drive revenue.

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JCP entices back-to-school shoppers with digital ‘Express Yourselfie’ campaign

BY CSA STAFF

J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

This interactive digital experience takes place on the retailer’s dedicated landing page, and not on any social media channels, namely Facebook, Twitter and Instagram, where its target market spends a significant amount of time and which would enable the retailer to reach out to a wider audience.

The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

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Newegg takes back-to-school campaign to Facebook and Twitter

BY CSA STAFF

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

“Helping students of all ages properly equip themselves for the coming school year is very important to Newegg,” said Soren Mills, Newegg North America’s chief marketing officer. “From PC to mobile — and even gaming and wearable tech — Newegg is the best destination for great deals on a huge array of technology that meets the diverse needs of all types of students.”

Newegg will also run a series of promotions on Facebook and Twitter. Students, and everyone who shops for students, are encouraged to sign up and visit its site for additional details.

Newegg’s back-to-school campaign runs from July 15 until September 15.

The electronics-focused e-retailer owns and operates Newegg.com, which was founded in 2001 and has more than 25 million registered users. It offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site’s online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts.

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