Survey: Subway, Google and Target tops in ‘social currency’
New York — Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.
Vivaldi defines social currency as the degree to which people involve brands in their social media activities. More than 5,000 people in the United States, United Kingdom and Germany were surveyed regarding their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty. Some 60 brands were reviewed in the study.
Here are the top 10 brands in terms of social currency:
- Verizon and Dunkin’ Donuts (tie)
- The Home Depot
- Microsoft Corp.
Click here for the full report.
Social currency has six division or can be called the wheels, namely Affiliation, Conversion, information, Utility, Advocacy, and Identity. It is information shared which encourages further social encounters. It can be a factor in establishing fans of sports or television programs. - Carmack Moving and Storage
Supervalu makes executive appointments; names former OfficeMax exec as CIO
Minneapolis — Supervalu announced appointments to its executive team, including Janel Haugarth who will remain with the company as EVP and president of independent business and supply chain services. The announcement comes as Sam Duncan, Supervalu president and chief executive continues finalizing his leadership team following the sale of five retail banners to Cerberus-led investment group AB Acquisition LLC, a transaction that was completed on March 21.
In other appointments:
Randy Burdick has been named EVP, CIO, for the company, effective March 25, responsible for Supervalu’s information technology infrastructure and personnel, as well as the shared service/contact center organization. Most recently, he spent eight years as CIO at OfficeMax.
Michele Murphy has been named EVP, human resources and corporate communications, effective March 25. She has more than 30 years of experience in a variety of positions dealing with employment law, human resources and labor relations.
With the transaction of the five banners completed, J. Andrew (Andy) Herring, EVP real estate, market development and legal, will depart the company.
Eddie Lampert to remain CEO of Sears for annual salary of $1
New York — Eddie Lampert, chairman of Sears Holding Corp., has signed a contract to remain as CEO of the retail company at a salary of $1 per year, the Associated Press reported. Sears announced in January that Lampert would take over as CEO after Louis J. D’Ambrosio stepped down due to family health issues.
Lampert’s new contract is effective Feb. 1, according to a regulatory filing yesterday. Lampert also has the opportunity for a bonus of up to $2 million in cash or stock and up to $4.5 million in stock per year.
Lampert, the largest shareholder of the Sears, will work out of Miami, the report said.