OPERATIONS

Survey: Top 10 discounters with the best consumer perception

BY Marianne Wilson

New York City — Target, Kohl’s and J.C. Penney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

  1. Target (33.9)
  2. Kohl’s (29.5)
  3. J.C. Penney (23.9)
  4. Costco (23.3)
  5. Dollar Tree (16.2)
  6. Wal-Mart (15.7)
  7. Sam’s Club (15.4)
  8. Big Lots (15.4)
  9. Dollar General (13.8)
  10. True Value (13.7)
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REAL ESTATE

Swiss Army retailer plans expansion

BY Staff Writer

New York City — Victorinox Swiss Army said Thursday it will open five stores in 2011, the first of which opened July 1 in The Westchester in White Plains, NY.

According to Joachim Beer, president of global fashion and retail for the chain, future store openings include Boston, Short Hills, N.J., and Los Angeles, all slated to open prior to year end.

Included in this expansion is an updated store location in the SoHo district of New York City. Previously located on Prince Street, the store is moving to 114 Wooster Street in a 3,100-sq.-ft. space.

“We look forward to bringing the brand to these locations with this innovative new design concept,” said Beer. “The retail expansion will continue into 2012 and beyond with plans to open additional stores in the U.S. and Canada in key markets.”

The knife stores are designed by Blocher Blocher Partners, which launched the first prototype of the design in January 2011 at the retailers’ Düsseldorf flagship.

The company operates flagship stores in London, Geneva and Düsseldorf and brand stores in New York, Tokyo, Hong Kong, Shanghai, Paris and Basel.

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OPERATIONS

Report: U.S. consumer confidence stalls

BY Staff Writer

New York City — A Bloomberg report on Thursday said that consumer confidence stagnated last week, as the Bloomberg Consumer Comfort Index was minus 43.3 in the period to July 17, the highest since April, compared with minus 43.9 the prior week.

The monthly gauge of the economic outlook improved from a two-year low, according to the report.

“Household confidence remains historically depressed,” said Joseph Brusuelas, a senior economist at Bloomberg LP in New York. “The consumer is likely not to be a major factor in driving growth during the current business cycle compared to past cycles.”

Even with the gain, the gauge is at a level consistent with recessions, the report said.

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