OPERATIONS

Survey: Top shopping app is Shopkick

BY Michael Johnsen

Palo Alto, Calif. — The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers’ own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

"Mobile is redefining the physical retail world," stated Cyriac Roeding, Shopkick CEO. "It is on its way to become the No. 1 marketing tool for retailers and brands, because it is the only interactive medium consumers have with them in the noninteractive physical world, especially at stores. … It’s the perfect way for retailers and brands to touch shoppers at each point in the purchase cycle — from research through browsing, to purchase."

Shopkick 3.0, released last October, topped the Nielsen shopping app statistics. According to Nielsen, Shopkick is the No. 4 most widely used shopping app – behind Amazon, eBay and Groupon — which makes it the most widely used shopping app at physical retailers. In addition, Shopkick ranks No. 1 on most time spent in-app per month (2 hours, 37 minutes), No. 1 on the number of sessions per month (22) and No. 1 in terms of time spent per session (7 minutes).

Shopkick’s users viewed more than 1 billion products in the app within three months, a number that previously took Shopkick one-and-a-half years to reach. Previously, users looked at five to eight products per day in the app. With Shopkick 3.0, each user averages over 100 products viewed per day, the company noted.

Shopkick has accumulated 15 national retailers, including Target, Macy’s, Old Navy, American Eagle, Crate & Barrel, Toys "R" Us, ExxonMobil and Simon Malls, and more than 70 brands, such as Procter & Gamble, Kraft Foods, Disney, Revlon, Unilever, Pepsi, and top financial institutions, Visa and MasterCard, as partners.

To provide high-value rewards to shoppers for actually being present in stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s phone’s microphone and then delivers "kicks," Shopkick’s cross-retailer reward currency.

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N.Stephan says:
Apr-09-2013 07:04 pm

stats
Shopkick 3.0 is a vast improvement to the ever growing app shooing industry. However with its no. 4 ranking for most used shopping app, it makes up in its no. 1 ranking for number of sessions in a month. They have captured the big players, which can be read in paragraph 5, but who is next, or what can they do to stay in the front of the pack? Many people reside in florida, and use far more shoes then the avg home throughout the us, I wonder how each state stacks up to the rest from seo florida to the far ends of new york... How many products do you view a day on Shopkicks new app?

N.Stephan says:
Apr-09-2013 07:04 pm

Shopkick 3.0 is a vast improvement to the ever growing app shooing industry. However with its no. 4 ranking for most used shopping app, it makes up in its no. 1 ranking for number of sessions in a month. They have captured the big players, which can be read in paragraph 5, but who is next, or what can they do to stay in the front of the pack? Many people reside in florida, and use far more shoes then the avg home throughout the us, I wonder how each state stacks up to the rest from seo florida to the far ends of new york... How many products do you view a day on Shopkicks new app?

S.Hance says:
Mar-12-2013 05:35 am

Shopping is really a hobby
Shopping is really a hobby for women, they'd like to go shopping even though they don't have the money. The just go around the mall and search for their interest and will buy it soon. - Peter F. Spittler

S.Hance says:
Mar-12-2013 05:35 am

Shopping is really a hobby for women, they'd like to go shopping even though they don't have the money. The just go around the mall and search for their interest and will buy it soon. - Peter F. Spittler

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REAL ESTATE

Report: Apple to relocate 20 stores

BY Staff Writer

New York — Apple Inc. will shut down 20 stores and move them to new, larger locations, according to the Los Angeles Times.

Tim Cook, CEO of Apple, said that the company is looking to relocate the stores in order to make them larger.

The company also will open 30 additional stores at new locations, mostly outside the United States, including its first location in Turkey.

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FINANCE

ShopperTrak: Retail sales to rise 3.2% in quarter

BY Jason Owen

Chicago — National retail sales will increase 3.2% and retail foot traffic will increase 3.5% for the first quarter of 2013 when compared to the same period last year, according to ShopperTrak, a leading counter of retail foot traffic.

Shopper activity will continue to improve intermittently through the first half of 2013, according to ShopperTrak. The company estimates that during the second quarter of 2013, national retail sales will increase 2.9%, though foot traffic will remain flat with a 0% change, when compared to the same period in 2012.

"This year is starting strong," said ShopperTrak founder Bill Martin. "Indeed, the first quarter will not only include the usual sales events for Valentine’s Day and Presidents Day, but also grab Easter sales as the holiday falls earlier in the calendar this year. This activity will cause a spike in the first quarter and a lull in the second, for which retailers need to prepare."

Retailers pushed to extend the high levels of holiday season shopping activity into the first quarter of the year. The Martin Luther King, Jr. holiday fell on Jan. 21, several days later than it has been the past few years. This gave retailers extra time to promote their post-holiday sales. Many of them seized the opportunity and were able to drive elevated levels of retail sales and foot traffic.

This surge in shopper activity calmed in late January. The shopping lull between Martin Luther King Jr. Day and Valentine’s Day generally is brief because consumers soon begin to shop for their valentines. ShopperTrak forecasts that winter storm Nemo will negatively impact retail traffic and sales for this Valentine’s Day.

"Winter Storm Nemo pounded the Northeast during the final weekend before the holiday, impeding foot traffic to stores," said Martin. "Traffic could be impacted further based on how long the region requires to recover. However, many shoppers will head back to stores the following weekend for Presidents Day sales."

ShopperTrak forecasts that retail sales and foot traffic will continue to steadily increase through Easter, which falls on March 31 this year. The early date places the holiday and its shopper activity within the first quarter, sapping sales and traffic from April and the second quarter.

"Easter generally drives a flurry of shopping for spring clothes, shoes and gifts," said Martin. "While the holiday’s traffic and sales usually boost the second quarter, this year Easter activity will be attributed to March. After planning their marketing and operations against the first quarter holidays, retailers will need to carefully manage and optimize their operations to the shopper activity throughout the second quarter."

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