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Survey: Top shopping app is Shopkick

BY Michael Johnsen

Palo Alto, Calif. — The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers’ own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

"Mobile is redefining the physical retail world," stated Cyriac Roeding, Shopkick CEO. "It is on its way to become the No. 1 marketing tool for retailers and brands, because it is the only interactive medium consumers have with them in the noninteractive physical world, especially at stores. … It’s the perfect way for retailers and brands to touch shoppers at each point in the purchase cycle — from research through browsing, to purchase."

Shopkick 3.0, released last October, topped the Nielsen shopping app statistics. According to Nielsen, Shopkick is the No. 4 most widely used shopping app – behind Amazon, eBay and Groupon — which makes it the most widely used shopping app at physical retailers. In addition, Shopkick ranks No. 1 on most time spent in-app per month (2 hours, 37 minutes), No. 1 on the number of sessions per month (22) and No. 1 in terms of time spent per session (7 minutes).

Shopkick’s users viewed more than 1 billion products in the app within three months, a number that previously took Shopkick one-and-a-half years to reach. Previously, users looked at five to eight products per day in the app. With Shopkick 3.0, each user averages over 100 products viewed per day, the company noted.

Shopkick has accumulated 15 national retailers, including Target, Macy’s, Old Navy, American Eagle, Crate & Barrel, Toys "R" Us, ExxonMobil and Simon Malls, and more than 70 brands, such as Procter & Gamble, Kraft Foods, Disney, Revlon, Unilever, Pepsi, and top financial institutions, Visa and MasterCard, as partners.

To provide high-value rewards to shoppers for actually being present in stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s phone’s microphone and then delivers "kicks," Shopkick’s cross-retailer reward currency.

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N.Stephan says:
Apr-09-2013 07:04 pm

Shopkick 3.0 is a vast improvement to the ever growing app shooing industry. However with its no. 4 ranking for most used shopping app, it makes up in its no. 1 ranking for number of sessions in a month. They have captured the big players, which can be read in paragraph 5, but who is next, or what can they do to stay in the front of the pack? Many people reside in florida, and use far more shoes then the avg home throughout the us, I wonder how each state stacks up to the rest from seo florida to the far ends of new york... How many products do you view a day on Shopkicks new app?

N.Stephan says:
Apr-09-2013 07:04 pm

Shopkick 3.0 is a vast improvement to the ever growing app shooing industry. However with its no. 4 ranking for most used shopping app, it makes up in its no. 1 ranking for number of sessions in a month. They have captured the big players, which can be read in paragraph 5, but who is next, or what can they do to stay in the front of the pack? Many people reside in florida, and use far more shoes then the avg home throughout the us, I wonder how each state stacks up to the rest from seo florida to the far ends of new york... How many products do you view a day on Shopkicks new app?

S.Hance says:
Mar-12-2013 05:35 am

Shopping is really a hobby for women, they'd like to go shopping even though they don't have the money. The just go around the mall and search for their interest and will buy it soon. - Peter F. Spittler

S.Hance says:
Mar-12-2013 05:35 am

Shopping is really a hobby for women, they'd like to go shopping even though they don't have the money. The just go around the mall and search for their interest and will buy it soon. - Peter F. Spittler

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Toys “R” Us CEO stepping down

BY Marianne Wilson

Wayne, N.J. — The search is on for a new chief executive of Toys “R” Us with the announcement that Gerald L. Storch is stepping down as CEO of the company. The news comes just weeks after the world’s largest dedicated toy retailer reported that its same-store U.S. sales fell 4.5% during the holiday season, and that its total sales fell 4.7%.

Toys “R” Us said that Storch, 56, will remain in his position as chairman of the board, providing strategic guidance and playing a key role in its growth initiatives. He also will remain in the chief executive role while the company searches for a replacement.

A former Target executive, Storch joined the company in February 2006, following its acquisition by an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co., and Vornado Realty Trust.

The Toys “R” Us board credited Storch with rebuilding the company and successfully leading it through an “extremely difficult global economic environment.” The company said it has dramatically increased its online presence under his leadership.

In a statement, the Toys “R” Us Board of Directors said: “Jerry has done an exceptional job in rebuilding the company, while successfully leading it through an extremely difficult global economic environment. We are grateful for his leadership over the past seven years and for the strong foundation he has built for the future,” the board said in a statement.

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Apple, Costco and Container Store top ‘100 Best Retailers to Work For’ list

BY Marianne Wilson

Raleigh, N.C. — Apple, Costco and The Container Store top the “2012 100 Best Retailers To Work For” list compiled by The Retail Life online retail community, which was developed by Headway Workforce Solutions. DSW and American Eagle outfitters round out the top five.

The list, derived from The Retail Life members, was based on a variety of criteria, such as: competitive salaries, employee reviews, company pride, organizational values and culture, socialization opportunities, and career advancement opportunities.

The 2012 100 Best Retailers To Work For include the following top 10 retailers:

  1. Apple
  2. Costco
  3. The Container Store

  4. DSW
  5. American Eagle Outfitters
  6. Coach

  7. REI

  8. Nordstrom

  9. Starbucks

  10. Ann Taylor/Loft

The Retail Life, a member-based, community, serves retail workers and job seekers. For a complete list of its 2012 100 Best Retailers To Work For, visit Theretaillife.com/page/best-100-retailers.

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