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Survey: Traditional grocery stores losing favor

BY Marianne Wilson

New York — Traditional retail categories are increasingly blurring, and more and more shoppers are turning to drug stores and other types of outlets to buy groceries, according to a survey of Millenial, Gen X and Baby Boomer consumers. The study was conducted by retail design firm King Retail Solutions in conjunction with the University of Arizona Center for Retailing.

Shoppers were polled on their past shopping habits, current shopping attitudes, decision-making factors and top preferred retailers (Target, Walmart, Walgreens and Costco topped the list in each category), all as relates to purchasing these types of goods from a non-traditional source (e.g., purchasing a fresh meal from a pharmacy or a hair cut from a big box store).

Among the findings: such pharmacy retailers as Walgreens and CVS/pharmacy were listed among the “Top 20 favorite places to buy groceries (that aren’t grocery stores).”

Regarding the survey results, KRS executive VP Andrew Swedenborg, commented, “It can’t all be about one-stop-shop, but if it’s a retailer they appreciate, they are going to shop there and if new, non-traditional items are available for sale, they are going to buy those items. Expanding what you sell is only a part of the equation; delivering a valuable shopping experience is the real challenge.”

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Shopzilla acquires Connexity to enhance audience-buying unit

BY Marianne Wilson

New York — Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.

“Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it’s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,” said Bill Glass, CEO of Shopzilla. “We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types — retailers, brands, and manufacturers. This capacity, combined with Connexity’s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.”

Shopzilla and Connexity have been partnering for the past year. Shopzilla expects to fully integrate Connexity’s platform into the Aisle A division in the next few months.

According to the company, Aisle A will help to identify, reach and convert high value consumers through an audience-centric programmatic solution. The Aisle A audiences, referred to as “Aisles,” will be available exclusively through the platform and the team will be rolling out a new suite of audience centric products in the coming months, including the ability to reach multiple devices in the household with bridged multiscreen targeting.

Aisle A, the audience activation division of Shopzilla, specializes in leveraging the power of shopping to create value for brands, manufacturers and retailers. It is powered by proprietary data and premium retail inventory collected from Shopzilla’s portfolio of shopping websites and a premium partner network. Aisle A is headquartered in Los Angeles with regional offices in New York, Chicago and London.

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Instant mobile e-gift cards? There’s an app for that

BY CSA STAFF

The new Wonder e-gift card app from Wonder Technologies is available free in the iTunes App store. Wonder allows consumers to instantly deliver e-gifts from participating retailers to anyone with an email address or mobile phone number.

The user links the app to a credit card via the app itself or Wonder website, and can select an amount and also include a personalized message. The recipient can accept the gift and send a thank you note immediately from their smartphone or computer. The Wonder e-gift card never expires. Once accepted, the recipient can redeem the gift when they want. Balances are visible on the app, and GPS reminders tell recipients when they are nearby the merchant for redemption.

Other features include the ability to browse a friend’s favorites, select from curated picks, and group gifting. The cards are securely stored in the cloud. Wonder can redeem e-gifts using existing payment systems, enabling retailers of all sizes to participate and have access to advanced market data. Wonder targets brick-and-mortar businesses in the restaurant, health & beauty, activity & events, shopping, and hospitality categories

“Wonder connects gift card buyers and recipients in a more thoughtful and meaningful way and offers the best redemption experience by simply swiping your credit card,” said Gerry Goldstein, CEO and co-founder of Wonder Technologies. “Only with Wonder can consumers conveniently give e-gift cards from any merchant in the U.S., whether it’s a favorite local boutique or a national brand.”

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