OPERATIONS

Survey: U.K. online grocery shopping to nearly double in five years

BY Staff Writer

London — A Monday report by Bloomberg said that U.K. online grocery sales are expected to nearly double in the next five years, as more shoppers use mobile phones and the internet to buy food.

According to a survey conducted by the Institute of Grocery Distribution and released by Bloomberg, online purchases will surge to $17.6 billion in 2016 from $9.2 billion this year.

According to the industry group, which polled 170 food and grocery manufacturers, U.K. grocers are building more advanced websites and smart-phone applications to tap shopper demand for home deliveries.

More than four in 10 adults plan to shop online for groceries in the next five to 10 years, compared with 17% doing so now, the group said.

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OPERATIONS

Shopkick partners with Giant Eagle toward mobile rewards

BY Katherine Boccaccio

Palo Alto, Calif. — Location-based shopping app shopkick said Tuesday that it has forged a partnership with 228-unit Giant Eagle to implement mobile marketing technology called kickbuys at its grocery stores.

Kickbuys, according to shopkick, are the first-ever rewards for buying specific products or specific brands at supermarkets. Procter & Gamble, Kraft Foods and Unilever are the partner brands at launch.

As part of the just-announced program, shoppers buy featured items from these brands, as shown on the shopkick app, at any of Giant Eagle’s 228 supermarkets to collect “kicks” – shopkick’s reward currency – good for gift cards at shopkick retail partners, song downloads, movie tickets, travel vouchers, and more.

“We believe that shopkick’s location-based shopping app is a valuable addition to our growing array of mobile customer offerings, led by our Giant Eagle app and eOffers digital coupon program,” said Rob Borella, Giant Eagle spokesperson. “Much like our fuelperks! and foodperks! customer loyalty programs, kickbuys are another unique way for customers to be rewarded for choosing to shop in our stores.”

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Charming Shoppes launches new global site

BY CSA STAFF

BENSALEM, Pa. — Charming Shoppes announced that it has launched Sonsi.com to give customers around the world online access to fashion brands Lane Bryant, Cacique, Catherines, Fashion Bug and Loop 18, as well as more than 300 brands.

"We’re excited to serve plus size women around the world, from Canada to the United Kingdom to Australia and beyond," says Group President, Lane Bryant, Lane Bryant Outlet & Cacique, Brian Woolf. "Women asked us to deliver Lane Bryant internationally, and we listened. Now women internationally can access the same fashionable plus size brands their American counterparts love."

Consumers in over 80 countries and territories worldwide can now experience the convenience of shopping Lane Bryant (www.lanebryant.com) and her sister sites with localized currencies and competitive international shipping costs. All international orders are inclusive of duty, VAT and customs clearance with no surprise C.O.D. charges, according to the company.

Charming Shoppes Direct-to-Consumer President Bill Bass says, "Introducing new e-commerce services like international shipping continues to position Lane Bryant, along with her sister brands, as global leaders with a more than 100 year-old tradition of innovation in serving the individual needs of women wearing plus sizes."

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