MARKETING/SOCIAL MEDIA

Survey: Walmart, Target and Old Navy tops in awareness — and that’s not all

BY Marianne Wilson

Back-to-school advertising appears to be losing some of its resonance with consumers.

Walmart, Target and Old Navy scored the highest awareness levels among consumers (with children under the age of 18) in a survey of BTS advertising from 30 retailers by YouGov BrandIndex. But many retailers scored less than last year.

For example, 42% of the surveyed parents recall Walmart's advertising, compared to 50% at this time last year. Target's advertising is recalled by 34.3%, while Old Navy is recalled by 30.9%.

Walmart, Target and Old Navy also lead the list of retailers that parents are considering for their next purchase. Marshalls, H&M and Footlocker were among the retailers racking up major gains in purchase consideration.

Old Navy is tops in value perception, followed by Walmart and Target.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
ECOMMERCE

Walmart expands online grocery delivery via Uber

BY Marianne Wilson

The nation's largest retailer continues to beef up its defenses against Amazon.

Walmart is expanding its online grocery delivery pilot via Uber to Orlando and Dallas. The pilot is currently ongoing in Phoenix and Tampa, Fla. (The chain also runs its own grocery delivery service in Denver and San Jose, California.) Walmart announced the expansion just days prior to a scheduled vote by Whole Foods Market's shareholders on its pending acquisition by Amazon.

"We’ve been testing delivery in a number of ways for a while now in key markets across the country," said Mike Turner, VP, eCommerce operations, Walmart, in a blog on the company's website. "In some areas, we’re trying general merchandise deliveries led by associates. In others, we’re testing grocery delivery using Walmart trucks and drivers. We’re working hard to find a way to get you fresh, quality groceries all while keeping a little more time on your calendar.

Under the pilot with Uber, after the customer's order is prepared, an Uber driver comes to the appropriate Walmart store, picks up the order and takes it directly to the customer’s location.

In addition its grocery delivery pilots, Walmart offers customers the ability to pick up online grocery orders at some 900 of its stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
DEALS

Center changes hands in ‘fast-growing’ Folsom

BY Al Urbanski

Citing favorable demographics and a steady income stream, Nazareth Enterprises acquired the Walmart Central Shopping Center in Folsom, California for $39.7 million.

Besides Walmart, the 139,377-sq.-ft. center contains a 24-hour Fitness SuperSport Gym, the 99Cent Store, and Great Clips. It’s shadow-anchored by a Super Walmart.

“Folsom is a fast-growing city with a substantial median income," said Mounir Kardosh, CEO of Nazareth. "The center’s tenant mix supports the needs of its affluent neighbors and we are confident that we will fill the few vacancies with likewise upscale tenants.”

The purchase put Nazareth over the $100 million mark in acquisitions in third quarter. It was represented in the transaction by Landmark Real Estate Services. Marcus & Millichap represented the seller, a private investor.


Connect with me on LinkedIn | Follow me on Twitter

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...