OPERATIONS

Survey: Web users don’t protect privacy

BY Dan Berthiaume

Yonkers, N.Y. – Sixty-two percent of U.S. online consumers have done nothing to protect their privacy on the Internet. According to a recent national Consumer Reports survey of 3,110 adults, one-in-seven online consumers were notified that their personal data had been breached in 2013, a 56% increase from 2012, and a projected 11.2 million people fell for e-mail phishing scams, up 22% from the previous year.

"The most effective defense against an international onslaught of shadowy hackers is being a well-informed and vigilant individual," said Glenn Derene, electronics editor for Consumer Reports. "It should be clear by now that consumers can’t rely solely on institutions to safeguard their valuable personal information online. Our report identifies some tools that can help people shut the door on cyber criminals."

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PetSmart names exec VP of customer experience to boost omnichannel effort

BY Marianne Wilson

Phoenix — PetSmart has named Phil Bowman to the position of executive VP of customer experience effective June 30. He will report directly to David Lenhardt, president and chief executive officer of PetSmart.

Bowman has extensive experience in brand-building, digital marketing, ecommerce and customer data analytics, as well as the creation of an integrated customer experience. Most recently, he served as chief marketing officer at TD Ameritrade, one of the world’s largest online securities brokerage companies.

“We’re thrilled Phil will be joining PetSmart in this newly created position,” said Lenhardt. “He will play an important role in accelerating our omnichannel efforts so we are relevant to our customers however and whenever they shop, and in leveraging our customer data to connect in a more personalized way.”

Prior to serving as CMO for TD Ameritrade, Bowman was the senior vice president of brand, planning and data analytics for TD Bank Group. His experience includes leadership positions with companies such as H&R Block, Sprint, and PepsiCo.

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Lowe’s releases its first-ever set of public sustainability goals

BY Dan Berthiaume

Mooresville, N.C. – Lowe’s has released its 2013 Corporate Sustainability Report, which highlight its efforts to promote the well-being of its employees, its communities and the environment. The report includes Lowe’s first set of public sustainability goals, which establish new targets for energy use, carbon emissions and waste for the year 2020.

By 2020, Lowe’s aims to achieve the following milestones for energy use, carbon emissions and waste, measured against a 2010 baseline:

• Improve energy efficiency 13% per square foot (kWh/ft2);
• Reduce carbon emissions 20% per square foot (tons CO2/ft2);
• Increase tons of waste per haul 40%; and
• Reduce tons of waste per net sales 40%.

Lowe’s said its energy and waste efficiency goals will be measured against the profiles of its operations in the United States, Canada and Mexico, using rates normalized to account for the growth of its business.

The report also spotlights the distribution of more than $2.6 million through the Lowe’s Employee Relief Fund. In addition, Lowe’s was recognized nationally for its efforts to recruit, train and support America’s veterans and people with disabilities, and was honored by the U.S. Business Leadership Network as Employer of the Year.

Other highlights of the report include:

• Lowe’s has provided more than 200,000 no-cost health screenings to employees at U.S. locations through its fleet of mobile health-screening units.

• Lowe’s surpassed the $25 million mark in donations to the Red Cross, becoming one of just a few partners to reach that milestone.

• The Lowe’s Toolbox for Education grant program funded improvements at 940 schools in 49 states in 2013 and has now served more than 5 million schoolchildren.

• Lowe’s joined with the Lowe’s Charitable and Educational Foundation to reach nearly $200 million in community contributions since 2007.

• Lowe’s surpassed 3 million pounds of rechargeable batteries collected from customers. Lowe’s stores recycle rechargeable batteries, CFL bulbs and plastic bags and plant containers.

• Lowe’s launched a dedicated fleet of natural gas-powered trucks at its regional distribution center in Mount Vernon, Texas, and began the transition from diesel-powered trucks at distributions centers in six other states to help control fuel costs and reduce emissions. Lowe’s goal is to transition all distribution centers by the end of 2017.

To view the report, visit Lowes.com/SocialResponsibility.

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