OPERATIONS

Survey: Young consumers use mobile retail apps

BY Dan Berthiaume

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

In addition, half of survey respondents have used or currently used a digital wallet and digital wallet users are more likely to use their smartphone or tablet to make purchases online with more frequency than non-digital wallet users.

Other results include that more than one-third of respondents have made an in-store purchase using a mobile phone, men use smartphones more than women but women are more likely to use iPhones, and the beauty sector is the retail sector with the most Apple Passbook ads. In addition:

  • Forty-nine percent of respondents have downloaded five or more retailer/brand apps from a mobile phone and 33% have done so from a tablet.
  • Forty-one percent of respondents who have downloaded one or more mobile apps use them weekly and 15% use them daily.
  • The most popular specific uses for mobile retail apps include coupons (63% of respondents), discounts (61%), sales (60%) and browsing inventory (55%).
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OPERATIONS

OfficeMax and Office Depot hire CEO search consultant

BY Dan Berthiaume

Naperville, Ill. – OfficeMax Incorporated and Office Depot Inc. have hired global talent management consulting firm Korn/Ferry International to assist the search for a new CEO for the combined company that will result from the proposed OfficeMax-Office Depot merger.

The search will include both incumbent CEOs Neil Austrian of Office Depot and Ravi Saligram of OfficeMax, as well as external candidates.

Both incumbents will remain in their current positions through the search process, which the companies expect to conclude near or at the anticipated close of the merger in December 2013.

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A.Khatri says:
Jun-11-2013 05:06 pm

Both incumbents
Both incumbents will remain in their current positions through the search process, which the companies expect to conclude near or at the anticipated close of the merger in December 2013.המרכז הארצי לבחינות

A.Khatri says:
Jun-11-2013 05:06 pm

Both incumbents will remain in their current positions through the search process, which the companies expect to conclude near or at the anticipated close of the merger in December 2013.המרכז הארצי לבחינות

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Bourbon & Boots pins down Southern lifestyle

BY Staff Writer

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

Bourbon & Boots, which has been in business for about a year, specializes in selling small batches of products from Southern artisans and releases three items a day and five pieces of original content every week. Doing prelaunch research in December 2011, Price said Bourbon & Boots discovered a large portion of its target customer base was active on Pinterest. The retailer has thus pursued an active Pinterest strategy since its official launch in February 2012.

“Our most successful tactic was to build collaborative boards and join other collaborative boards,” said Price. ‘What is the South?’ is the unifying theme.”

Price said Bourbon & Boots’ first major successful pin was a photo of a decorative Mason jar lighting in March 2012, which was pinned 15,000 times and gained the retailer 3,000 followers. In July, the retailer experienced the full potential of Pinterest-based marketing when a pin of a limited edition Johnny Cash necklace resulted in 500,000 pins.

“It changed our business because it became so viral on Pinterest,” said Price. “We had a 2,000% traffic increase across all channels.”

Bourbon & Boots has the photos it pins lead to category pages rather than category pages. Price said Pinterest is essentially the virtual equivalent of scrapbooking and that Bourbon & Boots’ designers also use the retailer’s Pinterest boards to promote themselves and their products.

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