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Susser Holdings opens two stores; expects 1.9% same-store sales growth

BY Dan Berthiaume

Corpus Christi, Texas — Susser Holdings opened two new Stripes convenience stores during the first quarter of fiscal 2014 and acquired 47 convenience stores at the end of January 2014 that are currently operating under the Sac-N-Pac brand. The company has acquired one additional convenience store to date in the second quarter, and currently has 17 under construction.

In addition, for the first quarter of fiscal 2014, Susser Holdings expects to report same-store merchandise sales growth of approximately 1.9%, which it says was dampened by the shift of Easter from the first to the second quarter of this fiscal year.

Twenty-seven new dealer sites were added in the wholesale segment during the first quarter, including 19 acquired in conjunction with the Sac-N-Pac acquisition, and two sites were discontinued. Susser Holdings and Susser Petroleum Partners completed sale leaseback transactions for seven new Stripes locations during the first quarter.

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Study: Online video viewers like quick-service restaurants

BY Dan Berthiaume

New York – Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

Videology data also shows that video viewers are 31% more likely than non-video viewers to eat breakfast at QSRs, and 17% more likely to purchase dinner, meaning marketers can utilize "daypart" targeting to reach these consumers. Those who watch video online are 143% more likely to spend more $25 at a QSR on a typical visit and 70% more likely to spend $10 or more.

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Office Depot wins Internet advertising award

BY Dan Berthiaume

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

"We’re proud to be recognized as ‘best-in-class’ by the IAC, but even more proud of how this program has touched students’ lives," said Tim Rea, executive VP of marketing for Office Depot. "More than 160,000 students skip school every day to avoid being bullied, so creating awareness to address the issue is critical."

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