Sustainable quick-serve places may have patronage edg
New York City A new survey from M/A/R/C Research released late Monday and published in Media Post News found that green issues can influence QSR patronage.
The study surveyed 7,000 U.S. consumers who had dined within the past month in one or more types of QSRs (burger, chicken, Mexican, pizza, sandwich, seafood).
Asked how important it is to them that fast-food restaurants participate in green initiatives, nearly half (48%) said this is very important (29%) or extremely important (19%). Fifty-two percent of women and 44% of men fell into one of these two categories. About a third (34%) of total respondents ranked green initiatives somewhat important, 10% not very important and 8% not at all important.
Over half (51%) said they “prefer” fast-food restaurants that care about green issues but won’t go out of their way to patronize them, and 39% said that green issues have no impact on their QSR choices. However, about one in 10 (11%) said they are willing to inconvenience themselves to patronize a restaurant that demonstrates environmental responsibility.
In terms of frequency of visits, nearly half (46%) said they support green initiatives, but that these do not affect their usage pattern, while 21% said they would visit a specific QSR more often if they knew that the restaurant focused on green practices.
However, it appears that QSRs need to work harder at getting the word out about their green practices. The vast majority (80%) said they are not aware of QSRs taking specific steps to go green. Among the 20% with some awareness, McDonald’s has the strongest green initiative perception (mentioned by more than half).
Ford Motor Co. executive to deliver keynote address at annual CEA show
NEW YORK The Consumer Electronics Association announced that the president and chief executive officer of Ford Motor Co., Alan Mulally, will deliver the opening keynote address at the 2010 International CES.
The world’s largest consumer technology tradeshow will take place January 7-10, 2010, in Las Vegas, Nevada.
“Alan Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES,” said Gary Shapiro, president and CEO, CEA. “For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done.”
In addition to the Ford keynote stage, the 2010 CES will prominently feature the latest in-vehicle technologies including advancements in portable GPS, location based services, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $9.3 billion in 2009.
Some of CES’ major in-vehicle electronics exhibitors include: AT&T CruiseCast by RaySat Broadcasting Corp, Directed Electronics, Dual Electronics Corporation, InstallerNet Inc., Kenwood USA, Kia Motors, Metra, Mitek, Pioneer and Scosche.
Flu bug bites Target, too
Target has joined the growing ranks of retailers and clinic operators nationwide looking to capitalize on the public’s paranoia regarding the H1N1 flu virus.
Seasonal flu vaccinations have become available at Target Pharmacy stores around the country, the retailer announced Monday.
Target said vaccinations began Sunday and will be available at the pharmacies every day during pharmacy hours throughout the flu season, administered by pharmacists for $24.
“Target Pharmacy is a convenient, affordable option for patients looking to keep themselves and their families healthy this flu season,” Target SVP Keri Jones said in a statement. “By offering vaccinations with no appointment necessary, Target aims to make parents’ lives a little easier.”
Earlier this month, Target announced that their stores and clinics would provide vaccinations for customers.