News

Swiffer enlists Jewel for cleaning tool ad campaign

BY CSA STAFF

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.

“As an artist, I love teaching my son through hands-on experiences, which often means making messes,”Jewel said. “So, when it comes time to clean up, I look for tools like the Sweep and Trap that make it efficient and easy, leaving me with more time and energy to play with my son. In our home, we often sing while we clean up, so I’m excited to unveil my own version of the classic family clean-up tune to celebrate this launch with Swiffer.”

The Swiffer Sweep and Trap starter kit is available for $19.99 at mass merchandise outlets, grocery stores, home improvement stores and e-retail websites throughout the United States.

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REAL ESTATE

Ross Dress for Less opens first Oakland store March 8

BY CSA STAFF

Dublin, Calif. — Ross Dress for Less will open its first store in Oakland, Calif. on March 8, bringing the total to more than 250 stores in California, the retailer’s largest state. The new location will be in Foothill Square in Oakland.

Together, Ross Dress for Less and DD’s Discounts currently operate approximately 1,300 off-price apparel and home fashion stores in 33 states, the District of Columbia and Guam.

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News

Banana Republic unveils omnichannel campaign for spring

BY CSA STAFF

Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic’s advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

"Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe," said Banana Republic global chief marketing officer, Catherine Sadler. "The ‘True Outfitters’ campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer."

"We’ve been outfitters since our days on safari, and today we outfit people for their modern lives — for all those things that make up day to day life, and especially those big and small moments that matter most," says Jack Calhoun, Banana Republic global president. "’True Outfitters’ represents Banana Republic at our best — helping us stand out in a crowded marketplace — and reflects our roots in our hometown of San Francisco."

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