Swiss Army retailer plans expansion
New York City — Victorinox Swiss Army said Thursday it will open five stores in 2011, the first of which opened July 1 in The Westchester in White Plains, NY.
According to Joachim Beer, president of global fashion and retail for the chain, future store openings include Boston, Short Hills, N.J., and Los Angeles, all slated to open prior to year end.
Included in this expansion is an updated store location in the SoHo district of New York City. Previously located on Prince Street, the store is moving to 114 Wooster Street in a 3,100-sq.-ft. space.
“We look forward to bringing the brand to these locations with this innovative new design concept,” said Beer. “The retail expansion will continue into 2012 and beyond with plans to open additional stores in the U.S. and Canada in key markets.”
The knife stores are designed by Blocher Blocher Partners, which launched the first prototype of the design in January 2011 at the retailers’ Düsseldorf flagship.
The company operates flagship stores in London, Geneva and Düsseldorf and brand stores in New York, Tokyo, Hong Kong, Shanghai, Paris and Basel.
Report: U.S. consumer confidence stalls
New York City — A Bloomberg report on Thursday said that consumer confidence stagnated last week, as the Bloomberg Consumer Comfort Index was minus 43.3 in the period to July 17, the highest since April, compared with minus 43.9 the prior week.
The monthly gauge of the economic outlook improved from a two-year low, according to the report.
“Household confidence remains historically depressed,” said Joseph Brusuelas, a senior economist at Bloomberg LP in New York. “The consumer is likely not to be a major factor in driving growth during the current business cycle compared to past cycles.”
Even with the gain, the gauge is at a level consistent with recessions, the report said.
New Column Entry: Turning the page on bookstores
To plug the widening book seller gap, who are you going to call? Chain Store Age columnist Jeff Green offers a few ideas of his own for filling the category chasm created by Borders’ liquidation and Barnes & Noble contractions.
Check out Jeff’s newest column, "Turning the Page on Bookstores," on our real estate community site, under Retail Rap with Jeff Green, chainstoreage.com/community.