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Swiss Farms chooses new Microsoft Dynamics solution as it gears up for expansion

BY CSA STAFF

Redmond, Wash. Microsoft Corp. announced that Swiss Farms has selected Microsoft Dynamics AX for Retail to support its expansion and to integrate its point-of-sale data with back-office operations. The new Microsoft Dynamics AX for Retail solution links point-of-sale terminals with the Microsoft Dynamics AX comprehensive business-management solution.

Prior to the Microsoft solution, Swiss Farms, a drive-through grocery store retailer, utilized point-of-sale software that it had been using on disparate computer systems with a lack of integration and functionality.

“We needed to be able to scale more rapidly as we begin our franchising efforts, and it was important to be able to integrate our sales points with back-office financials,” said Paul Friel, president Swiss Farms, which currently operates 13 stores and is about launch a franchise operation that is expected to add 100 franchisees within five years. “Our previous technology didn’t offer these capabilities and lacked functionality for tracking franchise sales, customer loyalty, inventory or Web ordering. With Microsoft Dynamics AX for Retail, we gained every one of these features and more.”

Swiss Farms chose Microsoft Dynamics AX for Retail after an in-depth evaluation process. Swiss Farms is the first Microsoft Dynamics AX for retail customers in the United States.

“With Microsoft Dynamics AX for Retail, we will be able to maintain a single database that incorporates sales and customer information from all stores,” Friel said. “We’ll also be able to better control and centralize pricing at the point-of-sale terminals. This solution will suggest the size and quantity of items we should order, based on sales trends mined from the database, and recommend how goods should be distributed among stores.”

The benefits that Microsoft Dynamics AX for Retail is expected to offer Swiss Farms include: low total cost of ownership through a single integrated system that replaces several standalone systems, each of which had required maintenance and upgrading; online ordering capability and end-to-end integration of customer and sales data; and the ability to launch franchise stores and gather financial data from them into a single database through a system that scales with the company’s expansion.

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Safeway promotes ‘The Market’ with swag

BY CSA STAFF

SAN JOSE, Calif. Safeway announced that it is promoting its new “The Market by Safeway” store concept in San Jose, Calif., by hosting a three-day “Swag-apalooza event on the San Jose State University campus Jan. 26 to Jan. 28.

Brand ambassadors for The Market will be on campus to inform students about its products and services, the company reported. Students will also have the chance to win such prizes as free pizza, energy drinks and $10 gift cards. Brand Ambassadors will also distribute free music download cards as well as offer students a chance to to win a  50” flat screen TV, Xbox, futon and mini-fridge stocked with food.

The Market was introduced in August, 2009 and occupies 24,000 square feet on the ground floor of The 88 apartment tower, at 2nd and San Fernando in San Jose, Calif.

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Best Buy promotes TV deals

BY CSA STAFF

MINNEAPOLIS Best Buy this week is promoting deals on televisions and other home theater products.

With the Super Bowl coming soon, Best Buy announced that, through Feb. 6, it is offering the Samsung 46-inch 1080p LED TV (Model: UN46B6000VF) for $1,599.99 — a savings of $900.00. And this week only, customers looking for a complete home theater make-over can purchase that Samsung 46-inch 1080p LED TV, along with a Samsung soundbar and WiFi Bluray player, Rocketfish HDMI cable, and Geek Squad installation for only $1,999.99 — a savings of more than $1,400.00. Both offers, as well as any TV over $999.00, are eligible for three-year financing, free delivery and free recycling.

“For decades, Best Buy has delivered a superior viewing experience for sports fans looking to enjoy game day from the comfort of their living rooms,” says Josh Will, vice president of Home Theater, Best Buy. “We offer in-home consultation, superior product selection and installation services, as well as some of the best values in the industry to give our customers a home theater experience that fits their individual needs.”

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