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Synqera debuts interactive personalization at Russian grocer

BY Dan Berthiaume

St. Petersburg, Russia – Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.

Land will be integrating Synqera personalization and data analytics technology throughout locations within the stores to address key market concerns impacting the grocery category, including increasing competition and customer demand for deeper individualized experiences while physically at the store. The solution leverages data collection and analysis for real-time prediction of customer preferences and relevant product recommendations, creating highly personalized consumer experiences that no other retail-focused technology has brought to market before.

Activated with a loyalty card, Loyalty Generators at Land provide benefits to both the grocer and the consumer. The interactive kiosks at the front of the store print out personalized product recommendations relevant to individual shopping needs, especially for those who repeat-purchase at Land. The technology will help shoppers find and discover products that they need as well as incentivizing loyalty program members to purchase based on special offers and promotions.

At the checkout desk or cashier, Land will activate Simplate, an interactive customer display with near field communication (NFC) technology via proprietary Synqera tablet devices that have powerful multimedia capabilities created to attract and monetize customer attention. Initially for Land, Simplate will collect and analyze real-time customer feedback via an interactive survey on customer satisfaction. Planned for the near future, Simplate will interactively recommend relevant products for shoppers to add to their basket, also providing in-store coupons and targeted offers prior to finalizing their purchases.

"Our customers recognize our brand as offering the finest products sourced from around the world, food prepared in our own gourmet kitchens and personalized recommendations from in-house experts," said Ilya Shtrom, general director of Land. "Understanding how our customers think and like products helps us make shopping at Land a better experience. Synqera’s analytics and customer personalization technology enhances the shopping experience at a critical point throughout the sales process."

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Mobile fashion app launches

BY Dan Berthiaume

New York — SK Planet Inc. is launching its first major mobile app, Styletag, for finding, sharing and buying the current fashion styles. The dynamic, free fashion app will be released Monday, Dec. 9 for iOS 7 (iPad, iPhone and iPod) and on Google Play for Android.

Styletag comes with content contributed by a mix of celebrity fans, fashion industry insiders and designers from Parsons The New School for Design. The Styletag interface helps consumers discover and share trends in real-time through fashion images. Users can browse images, add their favorite styles to a Lookbook and share what they’ve found across the social landscape by tagging the brand and where it was purchased.

Styletag’s tagging algorithm populates a database of fashion and accessories items, then delivers custom suggestions of similar styles as users browse images.

"Styletag captures the essence of what SK Planet does best, infusing social inspiration into a simplified mobile shopping experience," said SK Planet CEO Jinwoo So. "We want to build and nurture a community of fashion shoppers by introducing high quality content from very credible sources.”

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Feb-07-2014 09:04 pm

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Feb-07-2014 09:04 pm

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FMI endorses food safety platform

BY Dan Berthiaume

Arlington, Va. – Supermarket industry trade group Food Marketing Institute (FMI) will exclusively endorse and encourage the use of ReposiTrak among its food retail and wholesale members.

Under a new joint agreement, ReposiTrak will be the exclusive solution provider endorsed by FMI in connection with the food and drug safety traceability of goods and related services, including document management. FMI will introduce ReposiTrak to its members, which operate nearly 40,000 stores and 25,000 pharmacies.

Powered by Park City Group’s technology, ReposiTrak enables grocery warehouses, supermarkets, packaged goods manufacturers, food processing facilities, growers, drug stores and drug manufacturers, and logistics partners to track and trace products and components throughout the global food, drug and dietary supplement supply chains. The technology is completely interoperable with other systems without hardware purchase or software installation. ReposiTrak performs receiving, storing, maintaining, sharing, and providing compliance reporting and proactive expiration alerting of audit, inspection and regulatory documentation required between supplier and customer, all from one location.

“Food safety is the number-one priority for our members,” Dr. Hilary Thesmar, FMI VP for food safety programs, said.

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