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T-Mobile selects Portrait Software to improve retention, profitability

BY CSA STAFF

Boston — Portrait Software, a provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight, announced Tuesday that T-Mobile Austria has selected Portrait Uplift Optimizer following a successful trial that demonstrated improved customer retention and reduced costs, compared with previous approaches.

T-Mobile Austria is a long-standing user of Portrait Customer Analytics and said it has chosen Portrait Uplift Optimizer to further reduce churn rates by contacting only persuadable customers and to focus on saving customers profitably.

Recent trials showed that Uplift delivers a further reduction in churn of 2.4% and a double-digit reduction in targeting volume at the same time.

“With PCA, T-Mobile already uses some of the most sophisticated approaches to predictive modeling," said Christian Reder, marketing analyst, T-Mobile Austria GmbH. "So we are really impressed with the Uplift modeling technique. Portrait has proven that Uplift Optimizer can deliver results significantly better than our best previous models.”

Portrait Uplift Optimizer moves B2C marketers beyond traditional behavior models (such as likelihood to buy, or risk of default), which attempt to predict likely customer behavior. Instead, it is able to predict how a customer’s behavior will change as a specific result of a marketing treatment, according to Portrait Software.

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K.Wilson says:
Mar-25-2013 11:42 am

Time Tracking Software means
Time Tracking Software means the recording of amount of time you spend on a specific project, task, activity etc... and it can be used in many facets of both everyday and work life.

K.Wilson says:
Mar-25-2013 11:42 am

Time Tracking Software means the recording of amount of time you spend on a specific project, task, activity etc... and it can be used in many facets of both everyday and work life.

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REAL ESTATE

McShane Construction awarded parking deck project at Randhurst Village

BY CSA STAFF

Rosemont, Ill. — McShane Construction Co. said Tuesday it has been awarded a three-story, 586-space parking structure project on behalf of developer Casto Lifestyle Properties.

The new construction assignment is located at Randhurst Village in Mount Prospect, Ill., a 100-acre, mixed-use redevelopment project of the former Randhurst Mall that will feature retail, dining, entertainment and hospitality components.

The exterior of the garage will utilize a combination of precast concrete and architectural screen materials to blend seamlessly with the new state-of-the-art, 14-screen AMC cinema. The design will be highlighted by two glass elevators enclosed in a single glass tower element, providing garage users with convenient access to the mixed-use facilities. In addition to serving the adjacent theater attendees, this parking facility will also support visitors throughout the entire Randhurst Village development.

Additionally, McShane Construction is completing a 120-room Hampton Inn & Suites at the Randhurst Village, also on behalf of master developer, Casto Lifestyle Properties.

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OPERATIONS

Select Target stores to pilot ‘shopkick’ mobile app

BY CSA STAFF

Minneapolis — Target on Tuesday became the first mass-discount retailer to make the shopkick mobile application available to its shoppers. Users of the app will receive points and other rewards, like instant mobile coupons, just for entering Target. The location-based retail app is available in 242 stores in the Chicago; Dallas; Los Angeles; Miami; Minneapolis; New York City and San Francisco/Silicon Valley markets.

"At Target, we recognize our guests are connected through a multitude of mobile and social networking technologies," said Steve Eastman, president, Target.com. "Innovative mobile applications, like shopkick, provide a fun and engaging way for our guests to connect with Target, while earning valuable rewards, which can be easily redeemed for future in-store purchases."

Target will make offers via shopkick on a wide range of everyday items like food and cleaning supplies, to specialty products like electronics and toys. Target is the only current shopkick partner able to deliver scannable mobile coupons to guests for redemption at checkout.

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