Talbots unveils new store design
Hingham, Mass. — The Talbots unveiled its new store design at the Westfield Garden State Plaza in Paramus, N.J.
The 5,500-sq.-ft. store has an upscale, residential feel, with a layout of five individual rooms for different merchandise stories.
Talbots chief creative officer Michael Smaldone collaborated with Robin Kramer of Kramer Design Group on the space.
According to Talbots, extensive customer research and feedback drove many of the important features of the store’s design and merchandise presentation, which include a new color palette, a more luxurious fitting room environment, area rugs, marble nesters, ceramic tiles, étagères, brass-rimmed windows and a brass door.
Key elements of the new design concept are being evaluated for potential rollout to existing stores in support of the company’s overall store reimage program.
“We are thrilled to bring our customers an innovative and truly inviting shopping environment at our new design concept store in Westfield Garden State Plaza,” said Trudy F. Sullivan, Talbots president and CEO.
New Era opens flagship in Japan
Buffalo, N.Y. — Headwear and apparel retailer New Era said Thursday it will expand its international presence with the opening of New Era Tokyo on Feb. 26.
The 1,100-sq.-ft. store, the retailer’s eighth global store, is located in Harajuku.
"We’re focused on growing our retail presence internationally so having a flagship store in Japan’s main city is really exciting," said Matthew Reeves, New Era Japan’s managing director.
Located in Tokyo’s key youth fashion district, New Era Tokyo will collaborate with Japanese artists and brands, offering flagship-exclusive products to those who visit the store.
The space was designed by teams in Japan and the United States. It is the first of several New Era stores scheduled to open in 2011, including Hong Kong, Los Angeles and Chicago.
American Girl to open first Seattle-area store
Seattle — American Girl said Wednesday it will make its Northwest U.S. debut as it opens a new store this summer at Alderwood Mall in Lynnwood, Wash.
According to a report by the Seattle Times, the Middleton, Wis.-based retailer, a division of Mattel, said it is taking 12,500 sq. ft. of space spanning the mall’s interior and outdoor Village.
The new store will replace several departed or relocated tenants, including Cold Stone Creamery, World Wrapps and Anchor Blue.
In addition to its standard merchandise fare of dolls, accessories, children’s clothing and books, American Girl said the new store will feature a 50-seat restaurant, doll hair salon and T-shirt design boutique.
The Alderwood location is one of two new American Girl stores planned for 2011. The other will be in Washington, D.C., this June, said the report.