REAL ESTATE

Tanger Outlets National Harbor grand opening

BY Michael Fickes

Greensboro, N.C. — Tanger Outlets National Harbor will celebrate its grand opening on Nov. 22. The outlet store line up includes: White House | Black Market, Calvin Klein, Gap, Halston Heritage, American Eagle Outfitters, Tommy Hilfiger, Banana Republic, Theory, Elie Tahari, Brooks Brothers, Aeropostale, Coach, Hugo Boss, J. Crew, Peter Millar, Diane von Furstenberg, Le Creuset and more.

The 340,000-sq. ft. center is located just minutes from the U.S. Capital.

Tanger Factory Outlet Centers operates and owns — or has an ownership interest in — a portfolio of 43 upscale outlet shopping centers in 26 states and in Canada.

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REAL ESTATE

99¢ Only Stores open in Menifee, Calif.

BY Michael Fickes

City of Commerce, Calif. — 99¢ Only Stores will celebrate the grand opening of its new store in Menifee, Calif., by selling Westinghouse 40-inch flat-screen TVs for just 99 cents to the first nine customers in line.

The 18,000-sq.-ft. store will feature a perishable food department with produce, dairy and frozen foods. 99¢ Only Stores currently operates 335 stores in California, Texas, Arizona and Nevada.

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MARKETING/SOCIAL MEDIA

Macy’s is first retailer to deploy enhanced mobile technology from Shopkick

BY Marianne Wilson

Redwood City, Calif. — Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial pairs Shopkick and Macy’s, an inaugural Shopkick partner, at the forefront of the mobile in-store experience. Now in closed beta, the trial is anticipated to go live to Shopkick users within weeks.

As shoppers enter Macy’s, ShopBeacon can remind those who’ve opted in to open their Shopkick app, and in the future, also deliver personalized value with department-level granularity. Building on Apple’s iBeacon, an iOS 7 Bluetooth Low Energy (BLE) mobile protocol, ShopBeacon adds encrypted signals to protect retailers and consumers, and complements it with Shopkick’s other proprietary technologies for added accuracy and scale.

ShopBeacon can welcome shoppers when they enter a Macy’s store and shows them location-specific deals, discounts, recommendations, and rewards, without having to remember to open the app. It can also tie at-home browsing behavior to in-store benefit; if the customer "likes" a specific product online, if they so choose, ShopBeacon can remind them when they enter the store that Macy’s sells it. Even better, in the future it can also deliver department-specific offers throughout the store – so favorite boots show up at the most useful time: in the shoe department.

"We have made great strides in creating the best omnichannel experience at Macy’s, and delivering the most relevant messages and offers to our customers at what is arguably the most helpful moment – while they are shopping in our stores – can be very advantageous for the customer," said Martine Reardon, Macy’s chief marketing officer. "With this ShopBeacon trial, we are testing the most leading-edge mobile technologies, because we believe they can even further enhance the in-store experience for Macy’s shoppers."

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