OPERATIONS

Target aims omni-channel campaign at college kids

BY Dan Berthiaume

Minneapolis — Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

An online tool called uStyler will let college kids design virtual dorm rooms they can share on Facebook, Twitter and Pinterest, and an online and mobile checklist tool will help students organize and share shopping lists and receive personalized product recommendations.

Other features include free-standing, glass-enclosed “live dorm rooms” Target will install at five campuses in August and September. The live dorm rooms will be occupied by a student, furnished with Target merchandise and also be linked to social media and online contests and coupons. In addition, Target will host private, after-hours shopping events for incoming freshmen at select colleges and universities across the country on select dates in August and September, with announcements made on Facebook.

“Target knows that back-to-school shopping is a busy time for parents and students,” said Rick Gomez, senior VP marketing, Target. “To make the shopping experience as fun and easy as possible, Target tailors our assortment and our resources to help students choose products that show their personal style, and have the quality and value guests expect from Target.”

For younger students, from August 7 to 12 Target will invite parents to share pictures of their kids on Instagram using the hashtag #KidsGotStyle and tagging @Target. During that week, Target will create customized looks featuring colors, items and supplies inspired by select photos received.

keyboard_arrow_downCOMMENTS

Leave a Reply

N.Khanem says:
Nov-07-2013 11:34 am

The main objective of all dissertation editing services is same. That is to help the students by custom writting smartcustomwriting. It is for making the papers acceptable to all.

N.Khanem says:
Nov-07-2013 11:34 am

The main objective of all dissertation editing services is same. That is to help the students by custom writting smartcustomwriting. It is for making the papers acceptable to all.

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
OPERATIONS

Lumber Liquidators launches philanthropy blog

BY Staff Writer

Toano, Va. – Lumber Liquidators is launching a blog designed to promote the retailer’s “Lay It Forward” philanthropic program. The blog will share inspirational stories of the various charitable organizations Lumber Liquidators supports through Lay It Forward and also allow visitors to make donations.

“Since our founding, giving back to the communities we serve has been a core principle of Lumber Liquidators,” said Robert M. Lynch, president and CEO of Lumber Liquidators. “The inspiration for Lay It Forward comes from our customers. They choose our hardwood flooring as a long-term investment in their homes. In turn, we give back by investing in charities dedicated to supporting communities for years to come."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
OPERATIONS

Best Buy exchanges gift certificates for iPads

BY Dan Berthiaume

Minneapolis – Today and tomorrow, Best Buy is running a special promotion where consumers can bring in a working iPad 2 or third-generation iPad and receive a gift card worth $200 or more depending on model and condition of the iPad. As reported by All Things D, returns must be performed at a Best Buy store location and the gift card will be good for in-store or online Best Buy purchases.

All traded-in iPads will be recycled. While Best Buy has not yet issued a formal press release, a company spokesperson told All Things D that Best Buy launched this promotion based on the success of a similar iPhone trade-in event last month and may run similar promotions in the future for devices such as the Samsung Galaxy.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...