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Target announces free shipping for online purchases made with REDcard

BY Staff Writer

Minneapolis — Target Corp. is adding a new benefit to its REDcard Rewards loyalty program: free shipping on Target.com purchases when guests use their REDcards. In addition, for the first time Target Debit Cards can be used on Target.com.

Target’s REDcard Rewards loyalty program applies to the Target REDcards, including the Target Credit Card, Target Visa Credit Card and Target Debit Card. The program offers guests an extra 5% off Target’s already prices on nearly all items purchased in stores and online when they use a REDcard.

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Tablet Wars Heat Up: Barnes & Noble unveils Nook Tablet

BY Marianne Wilson

New York City — Barnes & Noble took the wraps off its Nook Tablet, a $249 tablet for reading e-books, streaming movies and browsing the web. The new tablet, which is lighter and faster than other Nook devices, offers access to popular apps including Netflix, Hulu Plus and Pandora.

Barnes & Noble also on Monday reduced the entry-level price for its Nook line of digital readers to $99.

The new tablet device will be available in its stores on Nov. 17, two days after Amazon begins shipping pre-ordered Kindle Fires. The product was unveiled at Barnes & Noble’s store in Manhattan’s Union Square by company CEO William Lynch, who wasted no time in positioning the new Nook directly up against Amazon’s recently released Kindle Fire. He emphasized what he called the Nook’s advantages in memory and multimedia capability.

“The Kindle Fire, and they do a lot of things well, is a vending machine for Amazon services,” Lynch said. “We’re going to partner with the world’s most popular music services. We’re going to let the consumers choose.”

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Big Y taps AisleBuyer for mobile shopping app

BY Staff Writer

Boston — AisleBuyer and Big Y Foods announced a partnership to provide Big Y’s customers with a mobile application for iPhone and Android devices that seeks to deliver a new level of customer service and empowerment.

Big Y has chosed AisleBuyer’s mShopto power its mobile application, allowing shoppers to scan barcodes to view and compare product and nutrition information, access customer reviews and receive personalized coupons and offers. Built on AisleBuyer’s mobile commerce platform, the feature-rich application will allow Big Y to give customers a personalized shopping experience while helping them save money on purchases.

“Big Y has always focused on creating the best possible customer experience for shoppers,” said John Schnepp, Big Y director of advertising. “The development of our mobile application brings a new level of service and convenience to our customers by leveraging devices they already take wherever they go. With the Big Y application, we can provide a more personalized experience to every customer that walks into our stores.”

Using the application, customers will be able to compile shopping lists and access a digital store locator that features hours, directions and contact information. The app will also include localized digital circulars, which provide current sale information and targeted coupons based on the nearest store location, ensuring that customers have accurate and up-to-date information for their local Big Y.

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