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Target, Best Buy Launch Innovative Gift Cards

BY CSA STAFF

Minneapolis Target and Best Buy are taking their holiday gift cards to a whole new level.

Target’s new WOW! gift card includes a disposable 1.2-megapixel digital camera with 8MB of on-board memory that can hold about 50 images. The digital camera runs on AAA batteries, includes a USB cord, software, instruction manual, and has a self-timer.

Shoppers must purchase a $50 gift card to get the digital camera. However, the card also includes a gift voucher for 40 free prints.

Best Buy’s holiday gift card focuses on music with its built-in speakers and a mini-headphone jack. Consumers can plug it into their MP3 players, as well.

Shoppers also need to purchase a $50 gift card to get the special-edition speaker card.

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Torng named chief marketer at Movie Gallery

BY CSA STAFF

WILSONVILLE, Ore. Movie Gallery announced that Cliff Torng has been appointed evp and chief marketing officer of the company. He will be responsible for all aspects of Movie Gallery’s corporate marketing operations, including brand marketing, customer intelligence and communications.

Torng has more than twenty years of experience in marketing and advertising, specializing in global retail branding and marketing. He most recently served as director of marketing for the Jordan brand at Nike.

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Price Chopper partners with EatingWell

BY CSA STAFF

SCHENECTADY, N.Y. Price Chopper Supermarkets has teamed up with EatingWell Media Group to give its consumers recipes that are both tasty and nutritious and inform them of the latest health news to help them make better eating decisions.

The program falls under Price Chopper’s Healthy U initiative, which provides current information on nutrition and diet.

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