Target debuts 360° shopping
Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams.
The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.
The experience, created in-house at Target, requires no special app or platform. On Target’s site, customers can choose one of four curated living room looks (modern, farmhouse, mid-century or traditional). From there, they can browse about 140 featured products — from rugs and sofas to wall hangings and decorative throws — in a virtual living room designed to help customers visualize size and scale of items, and also provide some tips on styling. Shoppers can click on items they want to buy and add them to their cart.
“We’re constantly searching for new ways to inspire our guests and make shopping at Target an easy and inspiring experience,” said Mike McNamara, chief digital officer, Target. “And we’re just beginning to tap the power of CGI with this virtual reality living room—there’s a ton of potential to create even richer, engaging digital experiences for our guests.”
Target plans to more than double its CGI team this year by hiring more than 40 CGI professionals.
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Luggage giant readies for order visibility
Samsonite has selected a cloud-based solution to enhance its omnichan-nel operations and improve order visibility, flexibility, profitability and speed.
The luggage company will deploy the Aptos Enterprise Order Management solution. The tool will serve as a central commerce hub and manage all orders throughout their lifecycle, from initiation to fulfillment and delivery.
The solution combines real-time inventory across the enterprise with front-end order management, allowing Samsonite to fulfill merchandise from any location or channel to best serve its customers and prevent lost sales. With streamlined access to customer histories, communication logs and order information, the platform will enable the company to create and manage orders quickly.
“To ensure Samsonite’s market-leading products are available to consumers no matter when, where or how they choose to shop, we needed an order management solution that could consistently fulfill customer expectations for order delivery and order pickup,” said John Mullins, VP and general manager of direct-to-consumer at Samsonite. “We found that solution with Aptos Enterprise Order Management, and we are eager to bring exceptional fulfillment flexibility to Samsonite customers.”
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