OPERATIONS

Target debuts six online-only brands

BY Vivian Lee

New York — Target has debuted six brands that will be available exclusively online.

While continuing to draw people into its physical stores with sales and other incentives, the retailer recognizes the need to change as shoppers’ habits change. Target divisional merchandise manager Theresa Schmidt acknowledges that consumers are going online more often to shop from the comfort of their own homes, and the need to not only draw new consumers to its online site but also retain existing online consumers, by offering online-exclusive deals that will set not only the retailer apart from other retailers, but also the website apart from the physical store.

“We’re excited about these new brands and how they’re helping us further differentiate Target.com from other online retailers,” says Theresa Schmidt, a Target divisional merchandise manager. “We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected.”

The six new brands available at Target.com include Labworks, Room 365, Zutano Blue, MudHut, Boho Boutique and TOO by Blu Dot.

Labworks is a contemporary line of women’s ready-to-wear apparel available in missy, plus and petite sizes. Room 365 is a home décor collection that features bright colors and prints and modern designs. Zutano Blue is a collection of clothing, bedding and home décor by European designer Uli Belenky that, according to the designer, celebrates the spirit of childhood. MudHut is a collection of bedding, textiles and home accessories that feature textures, hues and motifs of Africa, Asia and Latin America. Boho Boutique features and assortment of bedding, table linens, curtains and shower curtains.

TOO by Blu Dot is a collection of modern décor rooted in simple design. Blue Dot was founded in 1997 by college friends John Christakos, Charles Lazor and Maurice Blanks, who all shared a passion for art, architecture and design. The trio aimed to design products that are useful, affordable, desirable and accessible.

Although TOO by Blu Dot is an online-only collection, Target’s five CityTarget locations will have the collection on display so consumers can get a hands-on feel for it and then scan QR codes to either purchase the products or learn more about them.

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Apr-11-2013 02:06 pm

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Apr-11-2013 02:06 pm

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Feb-28-2013 07:10 am

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J.Friedberg says:
Jan-28-2013 04:05 pm

Separate Brands and Separate Channels
Target isn't the first retailer to offer online only items, but the fact it's going so far as to offer six brands online only definitely reinforces the importance of its ecommerce business. What I find especially interesting is how it plans to use the stores as a way to showcase, not offer for sale, some of these web-only products. This is a reversal from the web's early days when sites were nothing more than promotional vehicles to drive people into the stores. Most important, though, this brings to the fore the question of should there actually be separate brands/separate channels or is this running completely counter to consumers' continuing demands for a fully omni-channel retail experience?

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FINANCE

Five Below sales up in Q4

BY Staff Writer

Philadelphia — Specialty value retailer Five Below’s fourth quarter total sales for the period from October 28, 2012 through January 12, 2013 increased 34% to $158.5 million, while comparable store sales for the same period increased 4.2%.

Five Below has proposed a secondary offering of 7,000,000 shares of its common stock, amid reports that sales are not as bad as originally feared.

All the shares are being offered by selling shareholders, including certain members of Five Below’s management team and board and board affiliates. The underwriters will have a 30-day option to purchase an additional 1,050,000 shares of common stock. The Philadelphia-based specialty value retailer, which went public April 2012, will not receive any proceeds from the sale of shares in this offering.

Five Below operates more than 200 locations in 18 states, and has plans to open an additional 100 stores in the next two years. It offers a broad range of trend-right, high-quality merchandise targeted at the teen and pre-teen customer for $5 or less.

Five Below has filed a registration statement relating to these securities with the Securities and Exchange Commission but it has not yet become effective.

“Though our sales results for the quarter-to-date time period were impacted by the effects of Hurricane Sandy in the month of November, we saw improved trends in December and January and believe that customers responded favorably to our compelling merchandise offering and value price points during the key holiday selling season," said Thomas Vellios, co-founder, president and CEO, stated. "We are pleased with the overall performance of our fiscal 2012 class of stores. Additionally, fiscal 2013, for which we have planned 60 new stores, will be off to an exciting start with our initial entry into the Texas market, including the Dallas and Austin metropolitan areas."

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Apr-20-2013 10:54 pm

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Though our sales results for the quarter-to-date time period were impacted by the effects of Hurricane Sandy in the month of November,ChatRandom

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Apr-07-2013 01:38 am

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A.Atwater says:
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News

4Q sales boost specialty value retailer’s outlook

BY CSA STAFF

PHILADELPHIA — Five Below has proposed a secondary offering of 7,000,000 shares of its common stock, amid reports that sales are not as bad as originally feared.

All the shares are being offered by selling shareholders, including certain members of Five Below’s management team and board and board affiliates. The underwriters will have a 30-day option to purchase an additional 1,050,000 shares of common stock. The Philadelphia-based specialty value retailer, which went public April 2012, will not receive any proceeds from the sale of shares in this offering.

Five Below operates more than 200 locations in 18 states, and has plans to open an additional 100 stores in the next two years. It offers a broad range of trend-right, high-quality merchandise targeted at the teen and pre-teen customer for $5 or less.

Five Below has filed a registration statement relating to these securities with the Securities and Exchange Commission but it has not yet become effective.

The specialty value retailer’s fourth quarter total sales for the period from October 28, 2012 through January 12, 2013 increased 34% to $158.5 million, while comparable store sales for the same period increased 4.2%.

“Though our sales results for the quarter-to-date time period were impacted by the effects of Hurricane Sandy in the month of November, we saw improved trends in December and January and believe that customers responded favorably to our compelling merchandise offering and value price points during the key holiday selling season," said Thomas Vellios, co-founder, president and CEO, stated. "We are pleased with the overall performance of our fiscal 2012 class of stores. Additionally, fiscal 2013, for which we have planned 60 new stores, will be off to an exciting start with our initial entry into the Texas market, including the Dallas and Austin metropolitan areas."

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Consumer confidence is high. Is that reflected in your stores’ revenues?

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