MARKETING/SOCIAL MEDIA

Target launches image recognition app for mobile shopping

BY Dan Berthiaume

Minneapolis – Target Corp. is launching a new image-recognition mobile app, called In a Snap, aimed at back-to-college shoppers. The free iPhone app, which enables students and families to quickly scan, select and purchase items with just a few clicks, is featured in ads for Target’s college-oriented Room Essentials brand in issues of Real Simple, Architectural Digest, Domino and more.

The app also works with Target’s back-to-college catalog and store signage in the new Target Express store opening later this week in Minneapolis. It was conceived by Target’s marketing team and built in concert with Target’s Rapid Accelerated Development (RAD) technology team. Depending on guest feedback and results from initial tests, Target said it will consider using In a Snap with more ad campaigns in the future.

Target also introduced an online College Registry earlier this summer. The digital tool enables students to share their list with family and friends and will be available on the iPhone and Android Target applications later in 2014. Customers can also use the Target Subscriptions service to order from an assortment of more than 3,000 online products and have them delivered on a recurring schedule to a student’s dorm or apartment. Target Subscriptions include more than 3,000 products. The service is free and offers a 5% discount on all purchases and free shipping for subscription orders.

In addition, Target is teaming up with four YouTube stars and Veronica Valencia, founder of the “Design Hunter L.A.” blog, on a YouTube video series called the “Best Year Ever.” The series will provide tips and tricks that college students can use while designing their own dorm or off-campus spaces. YouTube stars Todrick Hall, Mikey Bolts, Tiffany Garcia and Ann Le will each host a four-episode series that follows a real college student as they prepare for campus living. Valencia will make over each room and provide design solutions. The series will debut throughout July and August on each YouTube star’s page and on Target’s YouTube channel.

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News

Ross Stores’ growth strategy on track

BY CSA STAFF

Ross Stores is in the process of opening 23 Ross Dress for Less and seven dd’s Discounts stores across 17 different states. The new locations are part of the off-price retailer’s plans to add a total of 75 Ross and 20 dd’s Discounts stores during 2014.

"These latest openings reflect our ongoing expansion strategy to fill in our presence in existing markets while also increasing penetration in our newer Midwest region where we added another eight Ross locations in July,” said Jim Fassio, president and chief development officer.

The seven dd’s Discounts stores the retailer opened also included initial entry into three new states: New Jersey, North Carolina and Oregon.

"With these new locations, Ross Dress for Less remains the largest off-price apparel and home fashion chain in the country, with 1,194 stores in 33 states, the District of Columbia and Guam, while dd’s Discounts now operates 144 locations in 13 states,” added Fassio. “Looking ahead, we continue to see significant future growth opportunities and believe that over time Ross can nearly double its existing store count to 2,000 locations and dd’s can become a chain of 500 stores."

Ross Stores is headquartered in Dublin, California, with fiscal 2013 revenues of $10.2 billion.

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REAL ESTATE

Ross Dress for Less opens new stores in Washington and Oregon

BY Katherine Boccaccio

Dublin, Calif. — Ross Dress for Less opened two new stores in the Pacific Northwest on July 19. The stores opening are in Columbia Crossing in East Vancouver, Washington, and Pioneer Crossing in Bend, Oregon.

These new openings are part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year.

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