OPERATIONS

Target launches Missoni collection to heavy Web and store traffic; site crashes

BY Katherine Boccaccio

Minneapolis — Target Corp. said Tuesday that its entire website crashed due to unusually high demand for its just-released Missoni for Target collection. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

The hotly anticipated Missoni line features some 400 items, ranging from housewares to apparel. It is Target’s largest, limited-time designer collection to date.

Target posted a note on its website : "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can!"

The chain also apologized via Twitter: "Apologies to #Target shoppers mad for #MissoniforTarget — we’re working on getting Target.com back up!"

Target previewed the new collection last week with a pop-up store in mid-town Manhattan. The retailer had to shut down the store a day ahead of schedule when it ran out of inventory.

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VF completes acquisition of Timberland; Jeffrey Swartz out in management changes

BY Marianne Wilson

Greensboro, N.C. — Apparel giant VP Corp. announced that it has completed its previously-announced acquisition of The Timberland Company in a deal valued at $2.3 billion.

Timberland will become part of VF’s Outdoor & Action Sports Coalition, which includes The North Face. The formerly family-held company will remain headquartered in Stratham, N.H.

"Today marks the beginning of a very exciting chapter for Timberland," said Jeff Swartz, former Timberland president and CEO. "I am confident that while our ownership structure has changed, what makes Timberland unique and special will not. VF has an enviable track record of allowing its brands to execute their distinct strategic visions. “

In a release, VF said Swartz is leaving Timberland to pursue other interests. Appointed president and CEO in 1998, he has developed a reputation as one of the industry’s leading advocates of corporate social responsibility and sustainability. Swartz’s grandfather, Nathan Swartz, founded the company in 1953.

Patrik Frisk, president, VF Outdoor & Action Sports’ Europe, Middle East and Africa regions, has been named president of Timberland. He will serve as the global leader for the Timberland brand.

In addition to Swartz, two other executives are leaving the company. Carrie Teffner, VP and CFO, and Danette Wineberg, VP general counsel and secretary, are both leaving in September.

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Denny’s licenses APT test-and-learn management system

BY Staff Writer

Washington, D.C. — Applied Predictive Technologies said Tuesday that family restaurant chain Denny’s Corp. has licensed APT’s Test & Learn Management System.

Denny’s will use APT’s solution to test strategic and tactical initiatives across its 1,670 restaurants.

“APT’s solution enables us to rapidly innovate by more accurately predicting the impact of new ideas,” said Frances Allen, CMO, Denny’s. “This solution better equips us to bring winning ideas to our franchisees and successfully maximize visits, profits and guest satisfaction.”

Test & Learn is a fact-based solution designed to choose, target and tailor strategic and tactical actions for maximum impact and profitability.

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