MARKETING/SOCIAL MEDIA

Target in new exclusive partnership—with TV duo

BY Marianne Wilson

Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.

The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line. The new brand, called Hearth & Hand with Magnolia, is Magnolia’s first collaboration with a retailer.

The new line, available at Target stores and on Target.com beginning Nov. 5, 2017, will encompass more than 300 pieces spanning tabletop, home décor and holiday gifts. Designed by the Gaines exclusively for Target, the collection will feature a modern take on Magnolia’s signature look of neutral colors, rich textures and clean lines, with modern, classic, industrial and vintage touches.

Prices range from $.99 to $129.99, with most items under $30.

“In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target,” said Mark Tritton, executive VP and chief merchandising officer, Target. “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat.”

The new brand is one of a dozen exclusive brands that Target will roll out during the next 18 months as part of its strategy to stand out in the marketplace. It already has unveiled two new apparel lines — A New Day and men’s clothing line Goodfellow & Co.

To kick off the partnership, Magnolia will work with Target House at St. Jude Children’s Research Hospital to redesign their dining room just in time for holiday gatherings. Target House is a free home away from home, providing long-term housing for St. Jude patients and their families.

"At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” said Joanna Gaines. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”

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REAL ESTATE

RPAI: ‘Irma was kind’

BY Al Urbanski

Hurricane Irma packed less of a wallop than originally feared, and shopping centers owners are breathing a sigh of relief.

Retail Properties of America reported that its six Florida properties emerged from the ordeal practically unscathed.

“The company's Florida team is safe and is working tirelessly to help the company's tenants reopen and serve the impacted areas. The Company's management team is optimistic that the balance of the portfolio that lies within Irma's northwest trajectory is well-situated to withstand the weakening storm,” read a statement issued by the company.

RPAI owns centers in Ft. Myers, Miami, Tampa, Lake Mary, Tallahassee, and Panama City.


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News

Target ups holiday hiring by 40%

BY Marianne Wilson

Target Corp. announced a major investment for the holiday shopping season.

The discounter said it plans to hire approximately 100,000 employees for the upcoming holiday season, which is up about 40%.

Additionally, Target will hire 4,500 workers at the company’s distribution and fulfillment centers to replenish products to stores and fulfill digital sales throughout the season.

Target’s 2017 holiday hiring marks a significant increase from last year, when the retailer hired 70,000 employees. The retailer said that, based on the success of last year’s seasonal hiring events, it will host similar programs at all of its 1,816 stores nationwide on Friday, Oct. 13 through Sunday, Oct. 15. The events will help fill the 100,000 holiday store positions.

"Target has made significant investments in our business throughout 2017, and our commitment to hire 100,000 team members for the holidays will make shopping at Target even easier and more fun during one of the busiest times of the year,” said Janna Potts, chief stores officer, Target. As always, we will provide our seasonal team members with meaningful opportunities to build and develop skills, and offer great benefits, including a variety of schedules and team member discounts."

Applicants for Target’s seasonal positions can apply in advance on the company's website. Store leaders will conduct pre-scheduled interviews with applicants. Similar to previous years, current Target store associates will have the opportunity to increase their hours during the holiday season.

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