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Target online veteran to head up inRetail, new omni-channel retail agency

BY Marianne Wilson

San Jose, Calif. — Lance Thornswood, longtime general manager of user experience, e-commerce and creative for Target.com and interactive marketing, has been tapped to head up inRetail, a new division being launched by The Stephenz Group, one of Silicon Valley’s largest independent branding, marketing and digital agencies. The specialized division will address the growing consumer demand for omnichannel retail.

“Retailers have never had it tougher,” said Thornswood. “Consumers want everything to be connected, and they want a single, seamless experience from their tablet to their desktop to the aisles of your stores, where they’re pulling out smartphones to compare your products and prices to everybody else’s. inRetail is a powerful new ally. With our insider knowledge of the retail industry and our ability to do everything it takes, we’re set to help retailers thrive in the face of a massive retail revolution.”

Barbara Zenz, president and CEO of The Stephenz Group commented: “There aren’t many agencies out there today with both a proven track record in retail technology and the in-house retail expertise required to enable exceptional consumer experiences across all touch points. We’ve combined the services of a world-class digital agency, a creative studio, and that of an IT consulting firm with the unique talents of industry experts to deliver the kinds of services retailers need to stay ahead of the omnichannel curve. Lance has worked inside the walls of some of the world’s most admired retailers, and this unique inside-out expertise will drive inRetail and offer something missing in the market.”


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HSN launching multi-platform holiday campaign

BY Marianne Wilson

St. Petersburg, Fla. — HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

As part of the campaign, HSN will host its biggest holiday sweepstakes ever, a nine-week, multi-platform program that will offer consumers the chance to win an array of prizes through the HSN Arcade gaming portal on HSN.com or by using their tablet or smartphone via HSN Mobile.

Frontgate’s popular annual “Inspire Holiday Pinterest Challenge” will return again this year, on Nov. 15, with pinners describing their most beautiful Christmas celebration ever through pictures posted on the popular social site. Frontgate customers will get to cast their vote for top Pinterest boards with the top 10 pinners receiving Frontgate gift cards to make their holidays even brighter.

In conjunction with Southern Living magazine, Ballard Designs is hosting The Ultimate Holiday Hostess Sweepstakes now through Dec. 31. Holiday shoppers can enter for a chance to win $10,000 in merchandise and decorate the party of their dreams.

Ballard Designs, Frontgate, Grandin Road, Chasing Fireflies, Garnet Hill, Improvements, HSN and TravelSmith are collaborating to create the ultimate More the Merrier holiday Pinterest board with products pinned from each of the brands.


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Quantum Retail bolsters professional services with new VP

BY CSA STAFF

Quantum Retail Technology, a retail-focused supply chain management and inventory optimization software solutions provider, has named Mark Halverson as the company’s VP of professional services.

Halverson will oversee the full range of Quantum Retail’s client program management, solution deployment and delivery, support and management of client partnerships during the implementation cycles.

"Mark’s considerable expertise enables us to continue to broaden our service offerings while ensuring that we continue to deliver the industry’s highest standard of support to Quantum’s clients," said Quantum Retail’s CEO Steve Buege. "Quantum’s solutions drive millions of decisions for our clients every day and as we continue our growth and expand our product offerings we are confident that the addition of Mark’s expertise will ensure we are prepared to exceed our client’s expectations."

Halverson has led service organizations with both emerging and Fortune 100 technology companies. Most recently, he served as a principal at IFC Ironworks Consulting, a $1 billion global advisory and technology consulting firm. Prior to that, Halverson managed client partner-services for Microsoft managing the service deliverables for Microsoft’s Fortune 50 clients, and has held senior leadership positions at Oracle, Forte Software and Fujitsu.

"Quantum Retail continues to play an expanding role of influence for successful retailers managing their supply chains on a global basis," said Halverson. "I am excited to be joining at such a pivotal time in Quantum’s growth and partnering with our clients as we lead the development of innovative programs and service offerings to an increasingly dynamic retail space."

Halverson has a bachelor’s degree in business from the University of Minnesota’s Carlson School of Management. He is also a board member at TeamQuest Corporation.

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