MARKETING/SOCIAL MEDIA

Target to open at 8 p.m. on Thanksgiving

BY Marianne Wilson

New York — Target Corp. has joined the growing ranks of retailers who will open earlier on Thanksgiving this year. The company said it is making the change in response to competitive pressure and demand from shoppers.

Target stores will open on 8 p.m. on the holiday, an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.

Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.

Target will also be offering hundreds of deals online on Thanksgiving morning that will include almost all deals that will be available in the store. In addition, the discounter said it will be feature 15 online-only daily discounts for two weeks beginning Sunday, Nov. 24.


More Marketing News

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

ICSC survey says consumers will start holiday shopping early

BY CSA STAFF

Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.

As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

The hottest gift category this year is expected to be toys and games followed closely by consumer electronics. Gifts receiving the most specific mentions include smart phones, tablets, game consoles, digital cameras and televisions.

Other key findings include:

  • 37% of women list "seasonal discounts" as their top motivating factor while only 20% cite "gift practicality." Men were more evenly divided between "seasonal discounts" (30%) and "gift practicality" (27%) as the driving factor influencing their holiday shopping.
  • Men are more likely to shop for consumer electronics this year while women intend to buy games and toys.
  • Respondents aged 18-34 are significantly more likely to shop for consumer electronics this holiday season than any other age group surveyed.
  • Approximately one-third of respondents from households with a combined annual income of $100,000 or more are expected to shop on Cyber Monday versus Black Friday. The opposite is true for respondents from households with a combined annual income of less than $35,000.
  • Respondents from lower income households are more driven to find the perfect gift for their loved ones this year, with 40% of respondents in the $35,000-and-under income category saying that "finding the perfect gift" is the factor most likely to influence their holiday shopping.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Kohl’s announces Black Friday deals

BY Marianne Wilson

Menomonee Falls, Wis. — Kohl’s on Monday announced an array of Black Friday sales events, kicking off at 8 p.m. on Thanksgiving Day.

“We’ve stepped up in a big way to establish Kohl’s as the ultimate, one-stop destination for Black Friday shoppers,” said Michelle Gass, Kohl’s chief customer officer. “From popular national brands and must-have in-store-only offers to surprising thousands of Dream Receipt winners by paying for their entire purchase, we want to create a fun, memorable and convenient experience in our stores and online.”

Kohl’s will kick off its Black Friday event by picking up the tab for one shopper in each one of its more than 1,100 stores and on its web every hour between 8 p.m. and midnight on Thanksgiving Day.

From Tuesday, Nov. 26 through Sunday, Dec. 1, shoppers will earn $15 Kohl’s Cash for every $50 spent in store or online, with no earn limit.


More Marketing News

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...