STORE SPACES

Target to open new store in Staten Island; second CityTarget planned for San Francisco

BY CSA STAFF

Minneapolis — Target announced plans to open a store in Staten Island, N.Y., in July 2013. The 150,000-sq.-ft. store will be located at the Richmond Shopping Center.

In addition, Target said it will open its second CityTarget store in the city of San Francisco, in October 2013. The new, 119,000-sq.-ft. CityTarget will be located at the southwest corner of Geary and Masonic Streets. On Oct. 10, the retailer opened the doors to the city’s first-ever Target store, also a CityTarget, at the Metreon.

To date, Target has announced plans to open eight Target stores in 2013, including CityTargets in Los Angeles and Portland.

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Kmart introduces Latina Smart internship program

BY CSA STAFF

HOFFMAN ESTATES, Ill. — Kmart is looking for five interns for a new program designed to provide opportunities to Hispanic women.

The mass merchandise retailer announced Wednesday the launch of its Latina Smart internship program to coincide with National Hispanic Heritage Month. The program, part of the Latina Smart initiative launched last year, offers a 10-week paid internship at the corporate headquarters of Kmart parent company Sears Holdings in Hoffman Estates, Ill. A 2011 student survey by the National Association of Colleges and Employers showed that new college graduates who had internships did "far better" in the job market than those who didn’t.

"Kmart embraces the opportunity to support the ambitions of our diverse community," Kmart interim chief marketing officer Andrew Stein said. "Through the Latina Smart internship program, we aim to empower young Hispanic women looking to enter the competitive workforce by providing professional advancement opportunities that will bridge the gap between education and experience."

Candidates can submit a resume and 200-word essay on a section of Kmart’s website created for the program between Wednesday and Dec. 31. Candidates will be notified of whether they’ve been accepted in April 2013, and the internship program will begin a month later.

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‘Revenge’ is sweeter with first-ever Target and Neiman Marcus advertising integration

BY CSA STAFF

MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

“This is an unprecedented event on every level,” said Marla Provencio, chief marketing officer, executive VP, ABC Entertainment Group. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s ‘Revenge’ as the exclusive partner.”

Most of the action on “Revenge” occurs in the upscale Hamptons area of Long Island, N.Y., and the series is known for its flair for fashion and high style.

“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and executive VP, Target. “Working with the team at ABC has been invigorating. We’re confident the Nov. 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”

The Target-Neiman Marcus holiday collection, which features 24 of America’s most influential designers, will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

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