MARKETING/SOCIAL MEDIA

Target to Put on Model-less Fashion Show

BY CSA STAFF

Minneapolis, Target Corp. plans to debut its fall and winter fashions without using real models or even clothing, according to The Wall Street Journal.

The report said Target will stage a fashion show using holograms projected in a section of Grand Central Terminal in New York City on Nov. 6 and 7. The retailer will repeat the show every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. the second day. It also plans to post a video of the show on YouTube, Facebook and its Web site.

Target will promote the show with ads in various publications starting Wednesday and it expects that more than a million people in New York will view the holographic show, the report said.

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Vegas Fresh & Easy stores to open Nov. 14

BY CSA STAFF

EL SEGUNDO, Calif. Tesco today announced that it will open five Fresh & Easy Neighborhood Market stores in the Las Vegas area on Nov. 14.

These five stores will be the first Fresh & Easy locations to open in Nevada. The company has announced six California store openings on Nov. 8 in Los Angeles, Anaheim, Arcadia, Hemet, West Covina and Upland. The company said more stores will also open in San Diego and Phoenix by the end of the year.

“We are very excited to open our doors and bring fresh, wholesome food at affordable prices to our neighbors in Las Vegas,” said Tim Mason, Fresh & Easy’s ceo. “We are also excited to show the community our strong commitment to being a good neighbor and a great place to work.”

According to Tesco, each Fresh & Easy store will be roughly 10,000 square feet, smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to offering a range of Fresh & Easy private label and national brand name products at low prices, Fresh & Easy will also offer customers a selection of fresh, prepared meals.

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DSW lowers 2007 outlook

BY CSA STAFF

COLUMBUS, Ohio DSW today announced that it has lowered its guidance for 2007. The company now expects annual comparable-store sales to be in the range of flat to down 2%, below its original guidance for comparable-store sales to be flat to up 3%.

The change in the outlook, according to DSW, is because the company estimates a mid-single-digit decline in comparable-store sales for the third quarter ending Nov. 3, based on net sales results for the 11 weeks ended Oct. 20.

DSW said that based on current business trends, estimated annual 2007 earnings are now expected to be at least 10% below last year’s reported diluted earnings per share of $1.48, below the company’s previously announced estimate for diluted earnings per share of $1.63 to $1.68.

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