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Target to put QR codes on holiday toys

BY Staff Writer

Minneapolis — Target Corp. will introduce QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain’s Top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

“Our in-store QR codes for this year’s top toys will add real convenience for busy moms,” said Stephanie Lucy, VP of toys, Target. “Now, rather than hoping the kids won’t notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free.”

Target is also debuting an online and mobile toy catalog, which includes coupons that can be used on a guest’s total purchase. Shoppers can also create a digital Wish List that is shareable via email.

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Our in-store QR codes for this year’s top toys will add real convenience selling used textbooksbuy textbook for busy moms,” said Stephanie Lucy, VP of toys, Target. “Now, rather than hoping the kids won’t notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free.

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Kroger transforms headquarters for breast cancer awareness

BY Staff Writer

Cincinnati — Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.

The text campaign is an added element to Kroger’s annual company-wide campaign, Giving Hope a Hand, which, in partnership with key suppliers like General Mills and Yoplait, generates $3 million to support local breast cancer initiatives in communities across the country served by the Kroger Family of Stores. The building banners announce a new text-driven donation campaign: each time someone texts PINK to 80404, Yoplait will donate $1 – up to $75,000 – to Susan G. Komen for the Cure.

“Adding the text-to-donate channel lets customers lend their support to the cause, wherever they are,” said Keith Dailey, Kroger spokesman. “We’re pleased to be adding this additional option to support the fight against breast cancer.”

The Giving Hope a Hand program features Kroger associates who are breast cancer survivors on customized packages of Kroger and national brand items sold exclusively in the Kroger Family of Stores. This year, 48 Kroger women share their stories of survival and hope on these specially marked packages, and on a special interactive website: Sharingcourage.com.

In addition, Kroger will feature some of these associate survivors on local market billboards in select Kroger family towns including: Atlanta; Indianapolis; Detroit; Phoenix; Salt Lake City; Denver; Columbus, Ohio; Louisville, KY; Nashville, Tenn; Houston; and Cincinnati.

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Kmart, Sears offer ship-to-home for online layaway purchases

BY Katherine Boccaccio

Hoffman Estates, Ill. — Sears Holdings Corp. said Wednesday that its namesake and Kmart stores will offer ship-to-home delivery for items purchased through online layaway.

The new service, which comes at a time when many major retailers are amping up shopper-centric programs for the holiday selling season, is also available on store kiosks, said Sears, enabling customers to bypass the layaway line and select, purchase and have items delivered directly to their homes.

Both retailers will launch the service on Nov. 7.

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