MARKETING/SOCIAL MEDIA

Target puts recycling bins in stores

BY CSA STAFF

Minneapolis Target Corp. said Tuesday it is putting recycling bins in all of its stores in an effort to gain green credibility among its eco-conscious customers.

According to Target, it does not expect the recycling stations will drive additional traffic to its more than 1,700 stores, but hopes the bins will help improve satisfaction for the customers who come in.

The retailer already has taken such steps as recycling or reusing items such as packing boxes and hangers to reduce waste in its supply chain.

Putting the recycling bins in stores for items such as plastic bags, beverage cans and bottles, mobile phones and MP3 players is one step Target is taking during April, which has been designated “Earth Month” and is a time when many marketers try to emphasize eco-friendly initiatives.

Target said it expects the recycling program to pay for itself, with the company being able to sell some of the materials, such as the plastic bags, to companies that will turn the materials into other products. Recycled materials will be sent back to Target’s distribution centers on trucks already making deliveries to the stores.

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Ebay launches fashion store

BY CSA STAFF

SAN JOSE, Calif. Ebay announced that it has launched a new fashion store on its online marketplace at fashion.ebay.com.

“Ebay Fashion delivers a visually rich and easy-to-navigate shopping experience for savvy style seekers and bargain hunters alike, making it simple to browse and buy from the world’s largest online selection of new, used and vintage clothing, shoes and accessories,” said Lorrie Norrington, president of Ebay marketplaces. “So whether you want to shop for leading fashion brands, or buy from a trusted eBay seller with an eye for vintage clothes and the perfect accessories, Ebay Fashion is a one-stop destination for style and value.”

The Ebay Fashion store will include the ability to shop by boutique, brand, category and similar items and/or trends. Visitors can also view tips and trends from fashion experts.

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Poehler named head of Panasonic Solutions Company

BY CSA STAFF

SECAUCUS, N.J. Rance Poehler will head the newly consolidated Panasonic Solutions Company as president, Panasonic Corporation reported.

Panasonic Solutions Company will deliver content creation, collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education as well as a wide variety of commercial enterprises.

“Panasonic is a technology leader and continues to spend over $3 billion in R&D each year,” said Poehler. “We will utilize the technology and innovation from our multiple engineering and research centers to create new solutions, built with the input of our customers and ecosystem of channel partners, to substantially grow our business.” 

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