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Target retrofits POS for visually impaired

BY CSA STAFF

Based on agreement between Target and The American Foundation for the Blind, American Council of the Blind and California Council of the Blind, the retailer is working to improve the privacy of guests with visual impairments during the checkout experience.

Target is adding new keypads to point-of-sale payment devices chainwide, an improvement that allows visually challenged shoppers, or those with difficulty reading information, to enter personal-identification numbers via a tactile touch screen. The keys are arranged like a standard telephone keypad and will be integrated with Target’s current POS terminals.

“Committed to providing an exceptional experience and fostering an inclusive shopping environment for all our guests, Target is eager to make changes to our POS keypads,” said Ann Marie Janke, VP technology services, guest development. “The improvement will enhance the guest experience and ensure the privacy protection of our visually impaired guests.”

All Target stores in California will have the new devices by December, and keypads will be installed in all Target stores nationwide by the end of 2010.

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Dollar General awards $4.8 million to literacy programs

BY CSA STAFF

GOODLETTSVILLE, Tenn. Dollar General announced that the Dollar General Literacy Foundation has awarded grants totaling $4.8 million to 314 nonprofit organizations that promote literacy and education.

The Dollar General Literacy Foundation aims to increase literacy among adults and families through its grant program. Approximately 99,000 individual students and families living in the 35 states where Dollar General operates stores will be supported by these grants. The grants support adult basic education, GED preparation, English as a Second Language, and family and work force literacy initiatives.

“We are proud to support the hopes and dreams of those who want to better their lives through education,” said Rick Dreiling, Dollar General’s chairman and CEO. “We hope to build better communities and brighter futures by funding literacy and education organizations in the towns Dollar General calls home.”

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JCPenney launches American Living, Rascall Flatts campaign

BY CSA STAFF

PLANO, Texas JCPenney announced the launch of an integrated marketing campaign supporting the company’s official sponsorship of the “Rascal Flatts American Living Unstoppable Tour.” Kicking off on June 5, the nationwide tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts.

“With its fresh take on classic style and impeccable quality at affordable prices, American Living has gained wide customer acceptance since its launch, quickly becoming a powerful lifestyle brand that truly differentiates JCPenney in the retail marketplace,” said Ken Hicks, president and chief merchandising officer for JCPenney.

The campaign will include television, in-store and online components featuring Rascall Flatts band members.

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