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Target selects DemandTec for collaborative shopper insights solution

BY CSA STAFF

San Mateo, Calif. DemandTec, a provider of on-demand optimization solutions for retailers and consumer products companies, announced that Target Corp. has selected DemandTec Shopper Insights to complete its planned deployment of DemandTec’s entire nextGEN solution suite.

The solution includes Shopper Insight-on-DemandTec, a software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics, and more. Using guest insight dashboards and insights embedded directly within the planning workflows of DemandTec’s other software services, Target and its trading partners will be able to quickly identify new opportunities to reach specific guest segments with more tailored assortments, promotions, and pricing.

“DemandTec has been a strategic partner of Target and we value their industry expertise and innovative solutions. We look forward to expanding our relationship into shopper insights and additional nextGEN capabilities,” said Shelley Hyytinen, VP merchandising process and system development for Target.

Target began working with DemandTec in 2007. In addition to the guest insights and vendor collaboration provided by the Shopper Insight-on-DemandTec software service, DemandTec Shopper Insights also includes DemandTec’s nextGEN modeling services, enabling Target to understand and influence the impact of merchandising decisions at the guest segment level.

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Borders CFO adds COO to title

BY CSA STAFF

ANN ARBOR, Mich. Borders Group has announced that its Mark Bierley will now serve as Chief Operating Officer for Borders, in addition to continuing as Chief Financial Officer for Borders Group, the parent company of Borders.

 In his dual role of CFO and COO, Bierley now oversees finance, IT, merchandising planning and supply chain, as well as real estate and strategic planning. Rosalind Thompson has been named SVP human resources for Borders Group, effective July 6.

 

“Mark has been an exceptional CFO in what has been a difficult and change-heavy environment at Borders. He’s successfully led two financing programs that have strengthened the company’s financial position and he’s helped oversee the planning and execution of a number of key strategic initiatives. Mark is well respected in the financial community and has been vital in establishing ongoing positive relationships with our banking and vendor partners. I look forward to working with Mark in his new role where I know he’ll leverage both his knowledge and talents to rebuild the Borders brand,” said Borders CEO Mike Edwards.

Bierley started his career at Borders as manager, store inventory control in 1996 and was promoted a year later to director of inventory control. He was named VP financial planning and reporting in 2003, a post he held for four years before being named SVP finance in 2007. He was named EVP and CFO in January 2009.

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Borders CFO adds COO to title

BY CSA STAFF

ANN ARBOR, Mich. Borders Group has announced that its Mark Bierley will now serve as Chief Operating Officer for Borders, in addition to continuing as Chief Financial Officer for Borders Group, the parent company of Borders.

 In his dual role of CFO and COO, Bierley now oversees finance, IT, merchandising planning and supply chain, as well as real estate and strategic planning. Rosalind Thompson has been named SVP human resources for Borders Group, effective July 6.

 

“Mark has been an exceptional CFO in what has been a difficult and change-heavy environment at Borders. He’s successfully led two financing programs that have strengthened the company’s financial position and he’s helped oversee the planning and execution of a number of key strategic initiatives. Mark is well respected in the financial community and has been vital in establishing ongoing positive relationships with our banking and vendor partners. I look forward to working with Mark in his new role where I know he’ll leverage both his knowledge and talents to rebuild the Borders brand,” said Borders CEO Mike Edwards.

Bierley started his career at Borders as manager, store inventory control in 1996 and was promoted a year later to director of inventory control. He was named VP financial planning and reporting in 2003, a post he held for four years before being named SVP finance in 2007. He was named EVP and CFO in January 2009.

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