Target slashes prices 50% on top holiday toys
New York City Target Corp. said Wednesday it is lowering prices by up to 50% on toys expected to be big sellers during the holiday season, the latest indication of how promotional the toy sector will be this holiday.
The reduced prices are in effect as of Oct. 1 through the holiday season. The discounted items include Barbie Fashion Doll ($5), GI Joe Tough Troopers Figure ($14.99), and the Fisher-Price Little People Play ‘N Go Farm Set 50th Anniversary edition ($11).
“We are confident that we have low prices every day,” said Tony Fisher, Target divisional merchandising manager, toys and sporting goods. “We continually shop the competition so our guests don’t have to, and the additional discounts will help our guests make the most of their budgets this holiday season.”
The price cuts are the latest move as retailers anticipate a weak holiday season. Target’s chief rival, Wal-Mart Stores, is offering 100 toys at $10 or less, expanded from 10 toys last year.
Report: DVDs not winning for Walmart
BENTONVILLE, Ark. As part of its effort to streamline the in-store experience, Walmart reportedly will no longer use display cases to promote the latest movies.
The Wall Street Journal reported that Walmart is changing its DVD selling strategy to correspond with its Project Impact initiative that focuses on giving more shelf space to top-performing categories and less to those that are slacking. In addition, the article noted that the company is looking to cut back on aisle clutter in order to attract a higher-end consumer.
Walmart, along with other retailers have been adding DVD rental kiosks near store entrances.
It appears from the report that DVDs are falling in the wrong end of Walmart’s “Win. Play. Show.” strategy.
From Project Runway to Macy’s
Project Runway designer Irina Shabayeva has won the opportunity to design a holiday dress for Macy’s INC International Concepts brand.
Part of Macy’s participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, EVP Macy’s Inc. “It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina’s fresh take on fashion is the ideal fit for our INC brand,” said Reardon. “Our customer will love her ultra-feminine aesthetic.”
Shabayeva’s rayon matte jersey dress with butterfly embellishments will be available in sizes small through x-large, retailing for $139.00. Irina along with her model Katie Sticksel will be featured modeling the dress on macys.com.