Target talks omni-channel on Q2 call; to expand buy online pick up in store program
New York — Target Corp. executives discussed the chain’s omni-channel initiatives on the company’s second quarter conference call with investors. Target’s executive VP merchandising and supply chain, Kathryn Tesija highlighted the company’s investments in flexible fulfillment, including plans to expand a program allowing customers to buy items online and pick them up at the store the same day, starting in the third quarter.
Mobile offerings have shown some success as well. Tesija said that Target’s Cartwheel app — launched in June, it allows customers to use mobile phones to find and share deals on Facebook and search for deals while shopping in the stores — already has more than 1 million users who had generated more than $2 million in savings. Among active users of the app, more than 50% had used it to complete multiple transactions.
Target president, chairman and CEO Gregg Steinhafel said Facebook had informed the company that engagement statistics for the app were among the best it had ever seen for an app in beta testing. Currently, the app is among the top 20 in the Apple Store.
Buckle Q2 income up 8%
Kearney, Neb. — The Buckle’s net income rose 8% in the second quarter on improved sales. The apparel retailer earned $25.1 million for the three months ended Aug. 3, compared to $23.2 million a year ago.
Revenue grew 8%, to $232.5 million from $215.5 million. Online sales rose 5.3%. Same-store increased 3.2%, short of analysts expectations.
Harris Teeter selects Paydiant for mobile wallet
Wellesley, Mass. — In a pilot at its Matthews, N.C. store, Harris Teeter, which was recently acquired by The Kroger Co., is using Paydiant’s white label mobile wallet solution as part of its Express Lane online shopping service in Matthews, N.C., beginning this month. The deployment allows the Express Lane customers to use the Harris Teeter mobile wallet called “HT Express Pay” to pay for groceries ordered online. Payment will occur from within a customer’s vehicle at Express Lane curbside pick-up locations.
Once the Harris Teeter mobile wallet app is downloaded to the customer’s iPhone or Android smartphone and payment cards are linked to the wallet, the customer will simply scan a QR code presented to them on a Verifone handheld mobile point of sale device. From there, the customer uses the mobile wallet to choose which of their major credit cards to use to complete the transaction, taps the “pay” button, and then a digital receipt is automatically sent to the customer’s mobile device.
Later this year, in an industry first for a large retailer, Harris Teeter will also accept other Paydiant-powered mobile wallets from banks and card-issuers in the HT Express Lane.
Upon the successful pilot and in subsequent phases of the deployment, the Paydiant mobile wallet platform will be incorporated into Harris Teeter’s existing consumer-facing mobile application, ht mobile.