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ECOMMERCE

Target to test next-day delivery service

BY Marianne Wilson

Target is planning to test a next-day delivery of essentials ordered online in the Minneapolis area.

Called Target Restock, the service will pilot this summer in the discounter’s hometown. Once the pilot is live, shoppers who have a Target REDcard will be eligible to visit a dedicated online experience to access thousands of household essentials.

Once on the site, shoppers will be able to fill a box with multiple items and have their orders shipped to their homes for a low, flat fee, the company said. The items will be packaged at a nearby store, allowing Target to fulfill orders placed before 1:30 p.m. by the next business day.

Target announced the pilot in a blog on its website.

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ECOMMERCE

New grocery delivery program targets business travelers

BY Deena M. Amato-McCoy

One hotel chain is putting a new spin on room service.

Hawthorn Suites by Wyndham is partnering with Peapod and Instacart on a new grocery delivery pilot. Targeting the many travelers who are eager to keep a few “staples” in their hotel room, but struggle to hunt down the closest grocery store in an unfamiliar city, Hawthorn Suites is piloting a program that delivers groceries directly to guests’ doors.

The trio of companies is piloting the program at eight Hawthorn Suites hotels in and around Chicago, Philadelphia, Raleigh and Charlotte, North Carolina, Hartford, Connecticut, and Orlando, Florida. The program coincides with the hotel chain’s Homemade @ Hawthorn program, an e-cookbook inspired by award-winning chefs that can be easily prepared in an in-suite kitchen.

“We know convenience is king for long-term travelers staying in new cities for weeks or months at a time,” said Larry Hambro, VP, brand operations, Hawthorn Suites.

“An essential part of helping our guests stick to their regular regimens when they stay with us is delivering the comforts of home, like a homemade meal or their go-to snack,” he said. “Our grocery delivery pilot makes that possible by giving guests the power of selection combined with the convenience of online shopping and curated dishes.”

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R.Mader says:
May-09-2017 02:31 pm

Grocery Delivery
As a person that traveled 100K per year, great idea. One of the first things I did was look for local grocery to buy a few products, water, beer, snacks.

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ECOMMERCE

Giftware retailer focuses on personalization

BY Deena M. Amato-McCoy

Lenox knows what its shoppers like — and now it has a way to digitally display luxury products that specifically meet their tastes.

Inundated with a steady stream of new products, the giftware retailer needed a way to streamline its presentation of merchandise across digital channels, and still deliver an engaging customer experience. For Lenox, this included deploying the Oracle Commerce Cloud, an architecture that is modernizing the company’s omnichannel shopping experience.

By leveraging the platform’s configurable, customizable storefront, Lenox can now personalize what customers see based on preferences and shopping patterns. The solution also streamline business operations across its mobile and desktop sales, the retailer said.

Specifically, the platform enables Lenox to better support and promote exclusive designs with leading brands and designers like Dansk, Marchesa, and Kate Spade New York, as well as its own Lenox dinnerware and giftware. The company selected Oracle Commerce Cloud for its speed to market and its retail-rich functionality.

Since adding the platform, Lenox has seen multiple benefits. Besides reducing its total cost of ownership, the retailer attained faster access to new features and payment options, empowered its business teams, and now delivers a more connected shopping experience when customers shop using a mix of mobile, call center and desktop, according to the company.

“Our focus is providing customers enduring luxury products and trend-setting brands with a fresh, engaging shopping experience,” Ravi Kurumety, CIO, Lenox Corp. said.

“Oracle Commerce Cloud keeps us current in a rapidly changing consumer environment across online and mobile channels with over 25% improvement in year-over-year mobile sales,” he said. “Consumers are inspired and empowered by a more visual, intuitive shopping experience where they can easily discover new complementary items and designs to patterns they already own.”

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