TECHNOLOGY

Target tops among retailers in this key area

BY Marianne Wilson

Target Corp. leads other retailers when it comes to reaching and attracting qualified talent.

The discounter ranked the highest (at No. 26) among Fortune 500 retailers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T.

Wilson HCG’s 2017 Top 100 Employment Brands Report is an annual evaluation and ranking of Fortune 500 companies based on how well they brand themselves to potential employees. It uses a points system that evaluates key criteria including career pages, job boards, employee re-views and candidate engagement, accolades, recruitment marketing and corporate social responsibility

"As the global talent wars continue to heat up and competition for hiring is fierce, it's critical for organizations to invest in employment branding to attract new employees," said John Wilson, CEO of WilsonHCG. "The companies that will win at attracting and retaining employees are those that build a great employment brand, and the organizations that ranked highest in our report demonstrate the type of participation, engagement and transparency that's required to stand out as a top employer in today's competitive job market."

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TECHNOLOGY

Report: Fast-fashion giant uses Google app to customize dresses

BY CSA STAFF

H&M is saying yes to what is being described as a “data dress.”

The fast-fashion retailer is teaming up with Google to create and sell frocks based on customer-specific data tracked by an Android app, reported The Verge.

H&M’s fashion house Ivyrevel uses Google’s Awareness API to create dresses based on insight it collects via beacons, such as where users socialize, and her local weather conditions, according to the report. Once designed, H&M plans to sell the dress for $99, Verge said.

To read more, click here.

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TECHNOLOGY

Cloud-based platform helps toy chain streamline promotions

BY Deena M. Amato-McCoy

Mass promotions don’t cater to customer demand — or drive sales.

By adding a new platform that streamlines the entire promotional planning process, Toys “R” Us Canada is leaving behind vague promotions in favor of more targeted communications based on shopping behavior, store traffic, inventory and customer service.

The chain, a division of Toys “R” Us, is adding an enterprise marketing and promotions management platform for merchandising, creative and financial planning from Aptaris. The software-as-a-service (SaaS)-based solution streamlines the entire promotional planning process, including a multi-language support that simplifies versioning.

The software connects retailers’ teams, eliminating redundancies in manual labor, comparing forecasts with actual performance and condensing promotional planning. With improved data integrity, Toys “R” Us, Canada will have more time and information to further refine their competitive advantage.

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